The aphorisms that are guiding us through 2025 may come from unexpected places. For decades, these pithy sayings have been passed down as timeless wisdom, often penned by philosophers, poets, or cultural icons of the past. However, with the rise of social media and modern communication, a new breed of aphorisms has emerged – ones that speak directly to our digital lives.
One such phrase is "I shop therefore I am," coined by Barbara Kruger in 1987. The artist and designer's work challenges traditional notions of advertising by overlaying bold words onto black-and-white images. This particular aphorism feels as relevant today as it did decades ago, particularly when we consider the impact of social media on our self-perception.
Another modern aphorism that stands out is "Adults think with their mouths open." At first glance, this phrase appears to be about a physical phenomenon – someone's mouth being agape. However, Geary notes that it also speaks to the human tendency to speak before thinking, especially in the era of social media.
The writer James Baldwin penned this phrase much earlier, in 1972: "Ignorance, allied with power, is the most ferocious enemy justice can have." While not necessarily modern, its significance has only grown more pressing in recent years. With expertise and knowledge under assault worldwide, the importance of critical thinking cannot be overstated.
Aphorism number four is one from Sarah Manguso's 2017 book: "The trouble with setting goals is that you're constantly working toward what you used to want." This line might seem counterintuitive, but Geary sees it as a commentary on our culture's obsession with achievement. By embracing this idea, we can reframe our thinking around progress and failure.
Lastly, there's an aphorism from Kara Walker's Fortuna and the Immortality Garden (Machine), a 7ft-tall animatronic figure that dispenses fortunes to museum visitors. The phrase reads: "Life is the abyss into which we deliberately and joyfully thrust ourselves." Geary views this as a testament to the power of creativity, emphasizing that our individuality is crucial in navigating uncertainty.
While these aphorisms are often crafted by individuals with expertise in writing or art, Geary believes that relying on AI-generated ideas can undermine human wisdom. "That defeats the whole purpose of having a brain, being an individual and living your own life," he says, advocating for us to write our own aphorisms – not just as a way to express ourselves but also to challenge our thinking.
One such phrase is "I shop therefore I am," coined by Barbara Kruger in 1987. The artist and designer's work challenges traditional notions of advertising by overlaying bold words onto black-and-white images. This particular aphorism feels as relevant today as it did decades ago, particularly when we consider the impact of social media on our self-perception.
Another modern aphorism that stands out is "Adults think with their mouths open." At first glance, this phrase appears to be about a physical phenomenon – someone's mouth being agape. However, Geary notes that it also speaks to the human tendency to speak before thinking, especially in the era of social media.
The writer James Baldwin penned this phrase much earlier, in 1972: "Ignorance, allied with power, is the most ferocious enemy justice can have." While not necessarily modern, its significance has only grown more pressing in recent years. With expertise and knowledge under assault worldwide, the importance of critical thinking cannot be overstated.
Aphorism number four is one from Sarah Manguso's 2017 book: "The trouble with setting goals is that you're constantly working toward what you used to want." This line might seem counterintuitive, but Geary sees it as a commentary on our culture's obsession with achievement. By embracing this idea, we can reframe our thinking around progress and failure.
Lastly, there's an aphorism from Kara Walker's Fortuna and the Immortality Garden (Machine), a 7ft-tall animatronic figure that dispenses fortunes to museum visitors. The phrase reads: "Life is the abyss into which we deliberately and joyfully thrust ourselves." Geary views this as a testament to the power of creativity, emphasizing that our individuality is crucial in navigating uncertainty.
While these aphorisms are often crafted by individuals with expertise in writing or art, Geary believes that relying on AI-generated ideas can undermine human wisdom. "That defeats the whole purpose of having a brain, being an individual and living your own life," he says, advocating for us to write our own aphorisms – not just as a way to express ourselves but also to challenge our thinking.