Minute Maid's Frozen Cans Are Getting the Ax
For generations, Americans relied on a convenient, pre-packaged solution for their morning orange juice fix: canned frozen Minute Maid juices. But in an effort to adapt to shifting consumer preferences, The Coca-Cola Co., which owns Minute Maid, is effectively pulling the plug on its frozen juice concentrates in the US and Canada.
By next April, consumers will no longer be able to find Minute Maid's popular frozen varieties of orange, lemonade, and limeade in stores. Instead, the brand will focus on fresh juices that have become more popular in recent years. The decision marks a significant shift for the company, which has been struggling with declining sales in the frozen juice category.
When Minute Maid first entered the market in 1946, its canned frozen orange juice was a game-changer, offering consumers an easy way to enjoy the beverage year-round without having to squeeze fresh fruit. At the time, it was a pioneering product that helped establish orange juice as a staple morning drink.
In recent years, however, other beverages have encroached on its territory, with energy drinks and protein smoothies drawing away customers. Moreover, rising prices due to weather-related issues in major citrus-producing countries like Brazil and Florida have also made frozen juice less appealing. Furthermore, the growing trend towards reduced sugar content has led Minute Maid to introduce Zero Sugar versions of its fresh juices.
According to market research firm NielsenIQ, sales of frozen beverages have plummeted nearly 8% over the past year. It's clear that consumers are moving away from frozen concentrates and opting for more convenient, on-the-go options like fresh juice.
As a result of this shift in consumer behavior, Minute Maid has made the tough decision to discontinue its frozen products and exit the frozen can category altogether. With inventory set to be cleared out by next April, fans of the brand's classic canned juices will have to find alternative ways to get their fix of orange juice without the need for a freezer.
For generations, Americans relied on a convenient, pre-packaged solution for their morning orange juice fix: canned frozen Minute Maid juices. But in an effort to adapt to shifting consumer preferences, The Coca-Cola Co., which owns Minute Maid, is effectively pulling the plug on its frozen juice concentrates in the US and Canada.
By next April, consumers will no longer be able to find Minute Maid's popular frozen varieties of orange, lemonade, and limeade in stores. Instead, the brand will focus on fresh juices that have become more popular in recent years. The decision marks a significant shift for the company, which has been struggling with declining sales in the frozen juice category.
When Minute Maid first entered the market in 1946, its canned frozen orange juice was a game-changer, offering consumers an easy way to enjoy the beverage year-round without having to squeeze fresh fruit. At the time, it was a pioneering product that helped establish orange juice as a staple morning drink.
In recent years, however, other beverages have encroached on its territory, with energy drinks and protein smoothies drawing away customers. Moreover, rising prices due to weather-related issues in major citrus-producing countries like Brazil and Florida have also made frozen juice less appealing. Furthermore, the growing trend towards reduced sugar content has led Minute Maid to introduce Zero Sugar versions of its fresh juices.
According to market research firm NielsenIQ, sales of frozen beverages have plummeted nearly 8% over the past year. It's clear that consumers are moving away from frozen concentrates and opting for more convenient, on-the-go options like fresh juice.
As a result of this shift in consumer behavior, Minute Maid has made the tough decision to discontinue its frozen products and exit the frozen can category altogether. With inventory set to be cleared out by next April, fans of the brand's classic canned juices will have to find alternative ways to get their fix of orange juice without the need for a freezer.
I'm kinda sad about this... Minute Maid's frozen cans were my go-to morning drink when I was younger 
. I mean, who didn't love just grabbing one and going? But I guess it makes sense that people are moving on to other drinks like energy drinks and smoothies 
. I still love their fresh juices tho... Zero Sugar is a game-changer for me! 
Anyway, gotta respect the brand's decision to adapt to changes in consumer behavior 
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it makes sence tho cuz energy drinks & protein smoothies r drawin alot of custmers away 
i mean i guess its cool that theyre movin to fresh juices but like how am i sposed 2 store those in da fridge lol? and dont get me wrong im all for less sugar and stuff but cant we just have a compromise like a freezer version of the new zero sugar ones?? 
. It's crazy how much the market has shifted towards fresh juices and other on-the-go options 
. I think this is a big moment for the beverage industry to innovate and come up with new solutions that cater to our ever-changing preferences 
. Maybe we'll see some cool new products from Minute Maid that'll make us forget about their frozen cans 
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. I mean, who doesn't love having a cold can of OJ on hand whenever they want it? But at the same time, I get why Minute Maid is making this change - it's all about adapting to consumer trends and what's hot right now 
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I do remember when my grandparents used to buy those Frozen Cans all the time back in the day, and it was always a staple in our household. But times change, and now energy drinks and protein smoothies seem to be more popular... I'm not sure if I'll miss them that much though 
what's next? are they gonna get rid of fanta or something