Switzerland Stands to Gain from Euro 2025 Glory, but Club Attendance Remains a Challenge
The European Women's Football Championship, which Switzerland hosted this summer, has left the country feeling optimistic about its football future. With over 623,000 fans in attendance at the tournament, the national team reached the quarter-finals for the first time and received a boost of interest that it hopes will translate to success on the domestic stage.
However, while there is certainly some positive momentum building, attendances at club level have not yet reached the same heights. Switzerland's Women's Super League has seen a notable 62% increase in attendance this season, with an average attendance of 787 – a far cry from the more than 170% jump experienced by England's Women's Super League after Euro 2022.
The disparity between domestic and international success is not entirely surprising, given that hosting a major tournament like Euro 2025 can create a sense of hype and excitement among fans. As Fabian Sanginés, Basel's women's sporting director, noted, "We saw at the Euros, it was so nice... But then a lot of those people stay at home on a Saturday afternoon."
To address this issue, Sanginés emphasized the need for sustainable growth that goes beyond short-term gimmicks or promotions. Rather, he advocated for a long-term plan that prioritizes improving standards in youth development and providing financial support to clubs.
Sanginés also encouraged local companies to sponsor domestic clubs, which would help drive revenue and improve fan engagement. This approach aligns with the Swiss FA's strategy of building on the interest generated during the Euro 2025 tournament and translating it into more consistent and sustained growth at club level.
While there is still much work to be done, the signs are positive – particularly in terms of increased attendances for matches featuring the national team. The record-breaking attendance of over 10,000 fans at a recent home game against Canada suggests that Switzerland's women's football is on the upswing, and with careful planning and support, there is potential for sustained growth and success both domestically and internationally.
The European Women's Football Championship, which Switzerland hosted this summer, has left the country feeling optimistic about its football future. With over 623,000 fans in attendance at the tournament, the national team reached the quarter-finals for the first time and received a boost of interest that it hopes will translate to success on the domestic stage.
However, while there is certainly some positive momentum building, attendances at club level have not yet reached the same heights. Switzerland's Women's Super League has seen a notable 62% increase in attendance this season, with an average attendance of 787 – a far cry from the more than 170% jump experienced by England's Women's Super League after Euro 2022.
The disparity between domestic and international success is not entirely surprising, given that hosting a major tournament like Euro 2025 can create a sense of hype and excitement among fans. As Fabian Sanginés, Basel's women's sporting director, noted, "We saw at the Euros, it was so nice... But then a lot of those people stay at home on a Saturday afternoon."
To address this issue, Sanginés emphasized the need for sustainable growth that goes beyond short-term gimmicks or promotions. Rather, he advocated for a long-term plan that prioritizes improving standards in youth development and providing financial support to clubs.
Sanginés also encouraged local companies to sponsor domestic clubs, which would help drive revenue and improve fan engagement. This approach aligns with the Swiss FA's strategy of building on the interest generated during the Euro 2025 tournament and translating it into more consistent and sustained growth at club level.
While there is still much work to be done, the signs are positive – particularly in terms of increased attendances for matches featuring the national team. The record-breaking attendance of over 10,000 fans at a recent home game against Canada suggests that Switzerland's women's football is on the upswing, and with careful planning and support, there is potential for sustained growth and success both domestically and internationally.
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. I mean, we've seen some major tournaments blow out of proportion before, like when England's men's team won Euro '96 and everyone was suddenly obsessed with footy again 
. It's gonna take time for that magic to translate back down to club level.
. And if they can keep building on that momentum, we might actually start to see some real change happen. Just gotta remember that there are more factors at play here than just the tournament hype 
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. So, yeah, it's all good vibes from me!
... Switzerland did a great job hosting it, but now they're expecting everyone to flock to their domestic leagues? 
787 fans per match is cute, but let's be real, that's still not even close to what England's Women's Super League saw after the last Euro tournament. And don't even get me started on how hard it is to maintain that level of interest when there aren't any superstars playing in Switzerland... I mean, have you seen their team roster? 
Not exactly overflowing with talent. Still, I guess it's better than nothing, and if they can keep the momentum going, maybe we'll see some real growth in the domestic league. Fingers crossed! 
. I think Fabian Sanginés has a solid point about needing a long-term plan and investing in youth development 
. Companies sponsoring local clubs could also make a big difference - just imagine it! More revenue, more fans, and more consistent growth 
. The record-breaking attendance at the recent game against Canada is defo a good sign, tho! 
! Hosting Euro 2025 was a major boost for their team and it's awesome to see the fanbase growing 
. But yeah, I feel them on the club attendance thing - 787 per game is cool and all, but we need those numbers to go up, you know? 
. Let's see if they can keep that momentum going and bring some more wins (and fans) to Basel 
️!
. I'm also excited to see local companies get involved with sponsorships, it'll really make a difference in driving revenue and engagement 
! 10k fans at a recent game is amazing 
they're killing it at euro 2025 and now they wanna make that same energy at club level 
it's gonna be interesting to see how switzerland develops their women's football scene over the next few years
You can't expect to create a fan frenzy overnight and then forget about it once the Euro 2025 magic dust wears off 
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