US Consumers Cautious Amid Economic Uncertainty, Slashing Holiday Spending Plans
As the holiday season approaches, Americans are scaling back on their spending plans due to growing concerns about the state of the economy. Despite efforts by the White House to mitigate fears through tariff-funded stimulus checks and trade policies, consumers remain anxious about the rising cost of living.
Many respondents expressed frustration over the past year's steady price increases, which have squeezed their budgets and forced them to cut back on discretionary spending. A 3% rise in prices, as reported by the Conference Board, has taken a significant toll on consumer confidence, with the latest surveys showing a drop in sentiment since Trump announced his tariffs.
For some, concerns go beyond just higher prices; they're also driven by fears about employment and economic instability. Jeffrey Larimore, 68, of Caldwell, Idaho, says that the tariffs have forced him to significantly reduce their spending, cutting back on weekend trips and dining out. "We had enough disposable income to spoil our granddaughters," he said. "Since the tariffs raised the cost of living, we've cut out all that."
The National Retail Federation estimates that holiday spending could be down 4% compared to last year, while Deloitte projects a 1.3% decline. This caution is not limited to discretionary spending; many respondents are also concerned about the rising costs of essential expenses such as groceries and homeowner's insurance.
As a result, some consumers have adopted alternative shopping habits, opting for experiences like supporting local artists or participating in economic boycotts. Shari Dunn, 57, from Oregon, says she's participating in the Black Friday boycott to express her frustration with national politics. "It's more than just tariffs β it's everything. The instability and fear."
Meanwhile, Grace Brown, 34, of Charlotte, North Carolina, has scaled back her holiday spending plans due to rising prices. She says that her budget for gifts has shrunk significantly over the past year, forcing her to make tough choices about what she can afford. "Prices for everything have gone up," she said. "It's kind of hard to have luxuries."
The economic uncertainty is taking a toll on Americans' holiday plans, with many opting to prioritize experiences like spending time with family and friends over material gifts. As one respondent noted, "You vote with your dollars."
As the holiday season approaches, Americans are scaling back on their spending plans due to growing concerns about the state of the economy. Despite efforts by the White House to mitigate fears through tariff-funded stimulus checks and trade policies, consumers remain anxious about the rising cost of living.
Many respondents expressed frustration over the past year's steady price increases, which have squeezed their budgets and forced them to cut back on discretionary spending. A 3% rise in prices, as reported by the Conference Board, has taken a significant toll on consumer confidence, with the latest surveys showing a drop in sentiment since Trump announced his tariffs.
For some, concerns go beyond just higher prices; they're also driven by fears about employment and economic instability. Jeffrey Larimore, 68, of Caldwell, Idaho, says that the tariffs have forced him to significantly reduce their spending, cutting back on weekend trips and dining out. "We had enough disposable income to spoil our granddaughters," he said. "Since the tariffs raised the cost of living, we've cut out all that."
The National Retail Federation estimates that holiday spending could be down 4% compared to last year, while Deloitte projects a 1.3% decline. This caution is not limited to discretionary spending; many respondents are also concerned about the rising costs of essential expenses such as groceries and homeowner's insurance.
As a result, some consumers have adopted alternative shopping habits, opting for experiences like supporting local artists or participating in economic boycotts. Shari Dunn, 57, from Oregon, says she's participating in the Black Friday boycott to express her frustration with national politics. "It's more than just tariffs β it's everything. The instability and fear."
Meanwhile, Grace Brown, 34, of Charlotte, North Carolina, has scaled back her holiday spending plans due to rising prices. She says that her budget for gifts has shrunk significantly over the past year, forcing her to make tough choices about what she can afford. "Prices for everything have gone up," she said. "It's kind of hard to have luxuries."
The economic uncertainty is taking a toll on Americans' holiday plans, with many opting to prioritize experiences like spending time with family and friends over material gifts. As one respondent noted, "You vote with your dollars."