The art world is undergoing a seismic shift, driven by technology, transparency, and globalization. According to Jeffrey Yin, CEO of Artsy, the largest online marketplace for fine art, the next era of collecting will be personal, transparent, and global.
In recent years, collectors have become increasingly savvy about accessing high-quality art online, with many using platforms like Artsy to discover new artists and buy directly from galleries. This shift has democratized collecting, making it more accessible to a wider range of buyers, particularly younger and first-time collectors.
Artsy is leveraging artificial intelligence (A.I.) to make art discovery more personal, using data to strengthen gallery relationships and maintaining the human connection at the heart of collecting. By understanding a collector's tastes and behaviors, Artsy can surface works that resonate with them, whether they're discovering an emerging artist or expanding their existing collection.
The platform is also prioritizing transparency, making prices visible for 75% of artworks on the site, which has led to a significant increase in sales value and growth. Furthermore, Artsy is focusing on building trust among collectors, galleries, and artists by implementing features like direct purchase options and secure transactions.
Younger collectors are approaching art in new ways, discovering artists through social media, traveling, or seeing their work online. They're more likely to buy emerging art, with 72% of collectors saying they're most drawn to emerging artists, according to Artsy's Art Market Trends report.
While A.I. can provide valuable insights and support the curation process, it's not meant to replace human intuition and emotion. The goal is to augment these qualities, making it easier for collectors and galleries to connect over art that resonates with their unique perspectives and experiences.
Ultimately, Artsy sees its role as guiding the next generation of collectors and sustaining their engagement over time, helping them navigate the overwhelming volume of art online in a personal, meaningful way. By leveraging technology, transparency, and global access, Artsy aims to expand the art world's boundaries and make it more inclusive for everyone.
In recent years, collectors have become increasingly savvy about accessing high-quality art online, with many using platforms like Artsy to discover new artists and buy directly from galleries. This shift has democratized collecting, making it more accessible to a wider range of buyers, particularly younger and first-time collectors.
Artsy is leveraging artificial intelligence (A.I.) to make art discovery more personal, using data to strengthen gallery relationships and maintaining the human connection at the heart of collecting. By understanding a collector's tastes and behaviors, Artsy can surface works that resonate with them, whether they're discovering an emerging artist or expanding their existing collection.
The platform is also prioritizing transparency, making prices visible for 75% of artworks on the site, which has led to a significant increase in sales value and growth. Furthermore, Artsy is focusing on building trust among collectors, galleries, and artists by implementing features like direct purchase options and secure transactions.
Younger collectors are approaching art in new ways, discovering artists through social media, traveling, or seeing their work online. They're more likely to buy emerging art, with 72% of collectors saying they're most drawn to emerging artists, according to Artsy's Art Market Trends report.
While A.I. can provide valuable insights and support the curation process, it's not meant to replace human intuition and emotion. The goal is to augment these qualities, making it easier for collectors and galleries to connect over art that resonates with their unique perspectives and experiences.
Ultimately, Artsy sees its role as guiding the next generation of collectors and sustaining their engagement over time, helping them navigate the overwhelming volume of art online in a personal, meaningful way. By leveraging technology, transparency, and global access, Artsy aims to expand the art world's boundaries and make it more inclusive for everyone.