BritBox Names Alana McGaughey Senior VP of Publicity and Communications for North America, Expanding Role to Foster Fan Engagement.
In a move that solidifies its commitment to engaging with audiences in North America, BritBox has promoted Alana McGaughey to senior vice president of publicity and communications for the British TV streamer's North American division. As the newly appointed role holder, McGaughey will now be responsible for leading publicity efforts across all platforms, as well as supporting fan engagement strategies.
The promotion marks a significant step up for McGaughey, who joined BritBox in December 2023 as vice president of global PR and communications. During her tenure, the company has garnered notable media attention, including its first-ever selection at the Tribeca Film Festival earlier this year. Notably, McGaughey's campaigns have successfully promoted series such as "A Cruel Love: The Ruth Ellis Story," "Ludwig," "Agatha Christie’s Towards Zero," and "Blue Lights."
Prior to joining BritBox, McGaughey worked on publicity for limited series at Netflix, where she led campaigns for critically acclaimed shows like "All the Light We Cannot See" and the final seasons of "Ozark" and "Manifest." She also oversaw publicity for original series at Starz, including "Outlander" and the "Power" franchise. Her extensive background in publicity has given her a wealth of experience that BritBox is now leveraging to drive its growth.
BritBox's chief marketing officer Diana Pessin praised McGaughey, stating, "Alana's creativity, strategic excellence, and leadership have redefined how we connect with audiences, talent, partners, and media." The promotion reflects McGaughey's vision and impact on BritBox, as the company continues to expand its reach in North America.
In a move that solidifies its commitment to engaging with audiences in North America, BritBox has promoted Alana McGaughey to senior vice president of publicity and communications for the British TV streamer's North American division. As the newly appointed role holder, McGaughey will now be responsible for leading publicity efforts across all platforms, as well as supporting fan engagement strategies.
The promotion marks a significant step up for McGaughey, who joined BritBox in December 2023 as vice president of global PR and communications. During her tenure, the company has garnered notable media attention, including its first-ever selection at the Tribeca Film Festival earlier this year. Notably, McGaughey's campaigns have successfully promoted series such as "A Cruel Love: The Ruth Ellis Story," "Ludwig," "Agatha Christie’s Towards Zero," and "Blue Lights."
Prior to joining BritBox, McGaughey worked on publicity for limited series at Netflix, where she led campaigns for critically acclaimed shows like "All the Light We Cannot See" and the final seasons of "Ozark" and "Manifest." She also oversaw publicity for original series at Starz, including "Outlander" and the "Power" franchise. Her extensive background in publicity has given her a wealth of experience that BritBox is now leveraging to drive its growth.
BritBox's chief marketing officer Diana Pessin praised McGaughey, stating, "Alana's creativity, strategic excellence, and leadership have redefined how we connect with audiences, talent, partners, and media." The promotion reflects McGaughey's vision and impact on BritBox, as the company continues to expand its reach in North America.
I mean, who doesn't love a good British drama, right? But seriously, Alana McGaughey sounds like she knows her stuff - publicity guru and all that jazz 
. I'm not exactly sure what the big deal is about Tribeca Film Festival, but if it means more BritBox shows for us to binge, I'm down 
. And can we talk about how great it is that they're supporting fan engagement? Like, I wanna be friends with the people who make my fave shows 
. All in all, good move by BritBox 
and promoting alana mcgaughey to senior VP of publicity and communications! that's like a big deal 
she's coming from netflix and starz, so she knows the importance of fan engagement 
let's see how she does with promoting their shows like "a cruel love" and "ludwig"... might get me hooked 
so britbox is finally trying to engage with their audience or are they just gonna keep throwing shows at us until we watch them out of boredom 
anyway alana mcgaughey seems like a solid choice i guess, been around the block a few times working for netflix and starz so she knows how to put on a show 
Alana McGaughey sounds like an amazing person and her experience at Netflix and Starz is insane 
I mean who wouldn't want to work with those shows? 
but for real, it's awesome that she's taking the lead on publicity efforts now. I'm curious to see what kind of campaigns she comes up with. Maybe we'll get more BritBox content in my local theater or something 
... maybe some more period dramas for fans? Fingers crossed! 
. Also, nice to see Diana Pessin giving McGaughey some props, her expertise in publicity has definitely helped BritBox grow 
. The fact that she's coming from Netflix and Starz background just shows how much she knows her stuff 
. Can't wait to see what BritBox has in store for us next 
hope BritBox keeps doing its thing and engaging fans more effectively 
. I love how they're leveraging her expertise to drive their marketing efforts - fingers crossed it pays off! 
. anyhoo, i'm curious to see how she does in this new role... maybe they'll get even more american fans hooked on british tv 
. I've seen some of the promos for "A Cruel Love" and they're literally so engaging! The way she's got BritBox connecting with fans is low-key genius 
. It's awesome to see someone with her expertise leading the charge, especially after coming from Netflix and Starz 
. Now, I'm curious to see what more BritBox has in store for us... maybe some exclusive shows? 
. I'm loving the attention to detail she brought to campaigns for shows like "A Cruel Love: The Ruth Ellis Story" 
and "Ludwig" 
. This is a major win for BritBox, and it's clear why Diana Pessin is hailing Alana as a rockstar 