Grammarly's CEO Shishir Mehrotra has big plans for the company's future. Mehrotra recently revealed that Grammarly is rebranding itself as Superhuman, a name that better reflects its expanding suite of products and mission to empower users.
Mehrotra explained that the new name was chosen because it "covers so much more ground" than the old one. The popular writing assistant will still retain its title under the Superhuman umbrella, along with other offerings such as Coda and Superhuman Mail. However, the company is also introducing a new product called Superhuman Go, an AI-powered assistant that can connect to over 100 apps and work across multiple documents, emails, and chat threads.
Mehrotra likened Grammarly's transformation to other major tech rebrands like Google's Alphabet restructuring and Facebook's pivot to Meta. He noted that there have been successful examples of this being done in a way that preserves the core brand.
Grammarly has long used AI to power its grammar checking and writing assistance tools, but Mehrotra said that Superhuman's tools are designed to enhance human work, not replace it. "We assist you in many different ways, but at the end of the day, you actually publish the article, you post the blog, you submit the essay," he said.
Superhuman Go is already gaining traction in education, with Arizona State University announcing that it will deploy the AI assistant to help address tool fragmentation and improve student support. Mehrotra noted that this partnership highlights Superhuman's goal of integrating AI seamlessly into daily life, rather than making it a destination that users visit separately.
For Mehrotra, the key difference between Superhuman and other AI-powered productivity platforms is that they bring AI to the user, rather than the other way around. "Most A.I. tools are focused on becoming destinations—you go to them, that's how you experience your A.I.-based productivity," he said. "We bring A.I. to you, and we think that's pretty different."
Mehrotra explained that the new name was chosen because it "covers so much more ground" than the old one. The popular writing assistant will still retain its title under the Superhuman umbrella, along with other offerings such as Coda and Superhuman Mail. However, the company is also introducing a new product called Superhuman Go, an AI-powered assistant that can connect to over 100 apps and work across multiple documents, emails, and chat threads.
Mehrotra likened Grammarly's transformation to other major tech rebrands like Google's Alphabet restructuring and Facebook's pivot to Meta. He noted that there have been successful examples of this being done in a way that preserves the core brand.
Grammarly has long used AI to power its grammar checking and writing assistance tools, but Mehrotra said that Superhuman's tools are designed to enhance human work, not replace it. "We assist you in many different ways, but at the end of the day, you actually publish the article, you post the blog, you submit the essay," he said.
Superhuman Go is already gaining traction in education, with Arizona State University announcing that it will deploy the AI assistant to help address tool fragmentation and improve student support. Mehrotra noted that this partnership highlights Superhuman's goal of integrating AI seamlessly into daily life, rather than making it a destination that users visit separately.
For Mehrotra, the key difference between Superhuman and other AI-powered productivity platforms is that they bring AI to the user, rather than the other way around. "Most A.I. tools are focused on becoming destinations—you go to them, that's how you experience your A.I.-based productivity," he said. "We bring A.I. to you, and we think that's pretty different."
. I mean, it worked for all those years, why fix what ain't broke, right? But I guess that's the problem with trying to grow and keep up with everything else in tech land. It feels like they're trying to be too much of a superhero now, Superhuman or whatever 
. I just hope they don't lose sight of helping people write good stuff... AI-powered tool is cool and all, but at the end of the day it's still about putting pen to paper 
. This whole education thing sounds like a great idea though, maybe they'll make writing more accessible for everyone 
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I gotta say, I'm both hyped and skeptical about Grammarly's rebranding as Superhuman 
. Mehrotra's right that it covers more ground than "Grammarly" ever did, but it also feels like they're playing catch-up with all these other AI assistants out there 
. But at the same time, I'm wondering if they're just gonna end up being another AI tool that people use and forget about 
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, then this rebranding might just be the right move 
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. Mehrotra makes a point about the name change covering more ground, but I wonder if it's just a clever marketing ploy 
. The fact that they're introducing Superhuman Go, an AI-powered assistant that connects to multiple apps and documents, seems like a game-changer 
. It'll be interesting to see how this new product plays out in education, especially with Arizona State University on board 
. I mean, I get it, Grammarly wants to expand its product suite and make a big splash, but do they really need to change the name? It feels like they're trying too hard to be edgy and trendy. Superhuman just sounds like something out of a sci-fi movie... not exactly what I want from my writing assistant 
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. Have they even thought through the potential downsides? What if Superhuman Go becomes just another tool that gets lost in the digital clutter? 
. But on the other hand, why mess with what worked in the first place? Mehrotra seems pretty confident that this rebranding will be a success, but I'm still not convinced 
. Maybe it's just me being too paranoid about change, or maybe I'll come around once I try out Superhuman Go 
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. Mehrotra's point about bringing AI to the user rather than forcing them to visit a separate platform is so true 
! And the fact that ASU is already using it in education is a great example of its potential to enhance human work, not replace it. Mehrotra's got a good vision for this stuff 
It just makes total sense, tbh! The name change is all about embracing the evolution of their products and mission... like, who doesn't want to be empowered by awesome writing tools? 
- they're takin' the traditional AI-powered tools and adding more features, so users can access 'em anywhere 
