Disney is set to shake up its Disney+ platform by introducing a vertical video feed later this year. According to Erin Teague, Disney's EVP of product management for Disney Entertainment and ESPN, the new feature will allow users to browse original short-form programming, repurposed social clips, and reimagined scenes from longer-form episodes or movies in one unified app.
The idea behind the change is to create a dynamic feed that refreshes in real-time based on a user's viewing history. For example, if a user has watched sports content before, they may see more sports-related videos appear at the top of their feed.
Disney is not the first company to experiment with vertical video. Netflix, for instance, has been testing a similar feature using clips from its own shows and movies. The idea seems to be gaining traction, as Disney's move suggests that it wants to stay ahead of the curve in terms of what types of content users want to see on their streaming platforms.
Disney also recently added a vertical video tab called "Verts" to its ESPN app, further solidifying the company's interest in this format.
The idea behind the change is to create a dynamic feed that refreshes in real-time based on a user's viewing history. For example, if a user has watched sports content before, they may see more sports-related videos appear at the top of their feed.
Disney is not the first company to experiment with vertical video. Netflix, for instance, has been testing a similar feature using clips from its own shows and movies. The idea seems to be gaining traction, as Disney's move suggests that it wants to stay ahead of the curve in terms of what types of content users want to see on their streaming platforms.
Disney also recently added a vertical video tab called "Verts" to its ESPN app, further solidifying the company's interest in this format.
I'm so stoked about Disney+ trying out this new vertical video feature 
! I mean, who doesn't love scrolling through their fave shows and vids in a more dynamic way? 
It's like they're listening to our Netflix and chill vibes 
. And can u believe Netflix was already testing similar stuff too?! 
Like, Disney just stepped up the game! 
They want us to see what we wanna see when we wanna see it... or should I say, scroll when we wanna scroll? 
Verts on ESPN app is like a sneak peek into their strategy. More power to them if they make this happen! 
Fingers crossed for a seamless user experience and some epic vids in that vertical feed 
but at the same time it feels kinda like they're trying 2 catch up w/ netflix & co who've already been experimentin w/ vertical vids 4 ages now 
but its not like disney's gonna be the only one with this feature or sumthin 
. remember when youtube introdused those 360° vids? lol what happened 2 those 
. brings back memories of flip phones n stuff lol 
Can't they just give us some good ol' fashioned horizontal content for once? 
. and on the other hand, vertical vids can be super engaging when done right, so maybe this is a good idea after all 
!
. I mean, who doesn't love scrolling through a bunch of short vids from their fave shows or movies? 
. Netflix has already started testing similar stuff, so I guess this is just Disney trying to one-up them 
. Bring on the vertical vids, I'm ready for it! 
. personally, i think it's a good move for Disney to stay ahead of the curve and give users more choices 
I mean, I'm all for innovation, but sometimes it feels like these companies are more interested in making money than actually improving the user experience. Can we just stick with good ol' horizontal videos and let people watch their shows at a decent pace without feeling like they're stuck in some kind of algorithmic Groundhog Day? 