Disney is set to inject $1 billion into OpenAI, a move that paves the way for its characters to appear in Sora, a video generation tool. The partnership will allow users to create short social videos featuring over 200 Disney, Marvel, Pixar and Star Wars characters as part of a three-year licensing agreement.
The deal is seen as a significant development in the entertainment industry's response to artificial intelligence (AI). Despite intense anxiety about AI's impact on the future of entertainment, Disney CEO Bob Iger hailed the partnership as a win-win for both parties. "This agreement shows how AI companies and creative leaders can work together responsibly to promote innovation that benefits society," he said.
However, concerns over AI replacing jobs and using likenesses without consent remain. The deal does not cover talent likenesses or voices, but rather focuses on character appearances in videos.
OpenAI's Sora has faced criticism for its potential copyright issues. The platform was accused of generating racist depictions of public figures, including Martin Luther King Jr, and prompting the company to ban certain users. Disney has also sent cease-and-desist letters to AI platforms using its characters without permission.
In a bid to address these concerns, OpenAI CEO Sam Altman touted the deal with Disney as proof that the technology can be used responsibly. "This agreement shows how AI companies and creative leaders can work together to promote innovation that benefits society," he said.
Under the terms of the deal, users will be able to generate short videos featuring Disney characters, which will also be available for streaming on the Disney+ platform. OpenAI's application programming interfaces will also be used by Disney to build new products and tools, marking a significant shift in their partnership.
The deal marks an important moment for the entertainment industry as it navigates its response to AI. By working with OpenAI, Disney aims to harness the power of generative AI while respecting creators and protecting their works.
The deal is seen as a significant development in the entertainment industry's response to artificial intelligence (AI). Despite intense anxiety about AI's impact on the future of entertainment, Disney CEO Bob Iger hailed the partnership as a win-win for both parties. "This agreement shows how AI companies and creative leaders can work together responsibly to promote innovation that benefits society," he said.
However, concerns over AI replacing jobs and using likenesses without consent remain. The deal does not cover talent likenesses or voices, but rather focuses on character appearances in videos.
OpenAI's Sora has faced criticism for its potential copyright issues. The platform was accused of generating racist depictions of public figures, including Martin Luther King Jr, and prompting the company to ban certain users. Disney has also sent cease-and-desist letters to AI platforms using its characters without permission.
In a bid to address these concerns, OpenAI CEO Sam Altman touted the deal with Disney as proof that the technology can be used responsibly. "This agreement shows how AI companies and creative leaders can work together to promote innovation that benefits society," he said.
Under the terms of the deal, users will be able to generate short videos featuring Disney characters, which will also be available for streaming on the Disney+ platform. OpenAI's application programming interfaces will also be used by Disney to build new products and tools, marking a significant shift in their partnership.
The deal marks an important moment for the entertainment industry as it navigates its response to AI. By working with OpenAI, Disney aims to harness the power of generative AI while respecting creators and protecting their works.
... like, what's the real motive behind Disney pouring 1 billion bucks into OpenAI? Is it really just a win-win for both parties or is there something more fishy going on? 
I mean, we all know how AI is gonna change the game and make those creative types obsolete 
. And don't even get me started on the whole talent likenesses thing... what's gonna happen when it comes to voice acting and stuff? 
It's a slippery slope, IMHO 
. On one hand, it's great that they're working together to promote responsible innovation that benefits society 
. And let's be real, who wouldn't want to see their favorite Disney characters come to life in a video 
. But at the same time, I'm still a bit uneasy about the potential for AI-generated content to raise copyright and consent issues 
. What if some rogue AI user decides to generate a racist depiction of Martin Luther King Jr., like that happened with Sora? 
How do we ensure that creators are protected and their likenesses used responsibly in this partnership? 
they r literally investin 1 BILLION DOLLARS into openai like wut r they think they gonna get outta this?? lol dont get me wrong i love disney n all but come on!!! this whole deal is just a big ol mess 
! This collab btw disney & openai is def a game changer 
. I mean think bout it - ur gonna be able 2 create vids with ur fave characters from marvel, star wars, pixar & disney!!! 
But for real tho, I'm all about dat responsible AI innovation 
. Its cool that both parties r focusing on character appearances n not talent likenesses or voices (tbh thats kinda weird 
But at the same time, there are some major concerns about copyright and likenesses... I mean, what happens when the AI gets it wrong and starts spitting out racist stuff again? 
And don't even get me started on talent likenesses – what about all those voice actors who bring our fave characters to life? 
, but at the same time I got some concerns 
... like what if we start seeing AI-generated content that's not exactly what our fave Disney characters are supposed to be? 
And what about those racist depictions from Sora? That was a major red flag 
. On the other hand, it's awesome that Disney and OpenAI can work together to make something innovative and fun 
.
. Anyway, I guess this is a big deal for the entertainment industry and all that... but what about those jobs? Are we gonna lose our jobs to AI robots 
anyway, at least it'll be interesting to see how Disney handles copyright issues... they've had some pretty shady dealings in the past 
not just the big corps. fingers crossed they can figure out all the kinks before it gets out of hand 
But at the same time, I'm still nervous about what this means for jobs... will AI-generated content become indistinguishable from real thing? 