Elon Musk's Unlikely Marketing Move Sparks Dogecoin Surge.
In a move that has left investors and Twitter users alike scratching their heads, the billionaire CEO replaced Twitter's iconic bird logo with an image of a Shiba Inu - the beloved canine mascot of dogecoin, a joke cryptocurrency he is currently embroiled in a $258 billion lawsuit over. The switch was made two days after Musk asked a judge to dismiss the suit, which alleges he's running a pyramid scheme to prop up the struggling coin.
According to Twitter, the new logo was intended as a nod to a 2021 conversation where another user jokingly suggested that Musk "just buy Twitter" and swap out the bird for a doge. The move seems like more than just a cheeky tweet, however - the price of dogecoin has skyrocketed by over 20% in the past 24 hours.
Lawyers representing Musk and Tesla have dismissed the lawsuit as a "fanciful work of fiction", but the cryptocurrency market is taking the change very seriously. With investors scrambling to capitalize on the momentum, it's unclear whether this is a permanent branding shift or just another publicity stunt from the Twitter mogul.
Regardless of the intentions behind it, one thing is certain: dogecoin has experienced an incredible surge in value over the past day. Created back in 2013 as a joke by two software engineers, dogecoin was originally based on the popular "doge" meme featuring a Shiba Inu surrounded by Comic Sans text. Its market performance today has left many wondering if this is more than just a prank - but for now, it's at least getting the attention Musk needs.
In a move that has left investors and Twitter users alike scratching their heads, the billionaire CEO replaced Twitter's iconic bird logo with an image of a Shiba Inu - the beloved canine mascot of dogecoin, a joke cryptocurrency he is currently embroiled in a $258 billion lawsuit over. The switch was made two days after Musk asked a judge to dismiss the suit, which alleges he's running a pyramid scheme to prop up the struggling coin.
According to Twitter, the new logo was intended as a nod to a 2021 conversation where another user jokingly suggested that Musk "just buy Twitter" and swap out the bird for a doge. The move seems like more than just a cheeky tweet, however - the price of dogecoin has skyrocketed by over 20% in the past 24 hours.
Lawyers representing Musk and Tesla have dismissed the lawsuit as a "fanciful work of fiction", but the cryptocurrency market is taking the change very seriously. With investors scrambling to capitalize on the momentum, it's unclear whether this is a permanent branding shift or just another publicity stunt from the Twitter mogul.
Regardless of the intentions behind it, one thing is certain: dogecoin has experienced an incredible surge in value over the past day. Created back in 2013 as a joke by two software engineers, dogecoin was originally based on the popular "doge" meme featuring a Shiba Inu surrounded by Comic Sans text. Its market performance today has left many wondering if this is more than just a prank - but for now, it's at least getting the attention Musk needs.