Elon Musk's Twitter Purge: A Misfire or Masterstroke?
When Elon Musk announced that his Twitter would be purging blue check marks, the move was expected to impact a wide range of verified users. However, instead of enforcing the purge across the board, it appears that the billionaire has singled out one account - that of the New York Times.
The move has raised eyebrows and sparked confusion among users, as most legacy blue check holders were not affected by the purge. Instead, their verification marks were simply appended with a new label reading: "This account is verified because it's subscribed to Twitter Blue or is a legacy verified account." This label makes it unclear whether verified accounts are actually notable individuals or simply users who have paid to join Twitter Blue.
The move appears to be aimed at the New York Times, which had previously told CNN that it would not pay for verification. The newspaper's main account lost its blue check mark over the weekend, while its other accounts, such as those for its arts, travel, and books content, remained verified.
Musk responded to the Times' loss of its blue check with a tweet saying "Oh ok, we'll take it off then." He also lashed out at the newspaper in a series of tweets, claiming that its coverage is boring and "propaganda."
The move highlights how Musk often appears to guide decisions about Twitter by whim rather than policy. The new label could risk making it easier for people to scam or impersonate high-profile users, while experts have also questioned whether reserving verification for paid users will reduce the number of bots on the site.
Musk has previously presented changes to Twitter's verification system as a way of "treating everyone equally." However, the move appears to be driven by revenue considerations, with Musk seeking to monetize the blue check mark feature.
The price of dogecoin, which is represented by the meme that has replaced Twitter's logo, shot up 20% on Monday. It remains to be seen how this move will impact the platform and its users in the long run.
When Elon Musk announced that his Twitter would be purging blue check marks, the move was expected to impact a wide range of verified users. However, instead of enforcing the purge across the board, it appears that the billionaire has singled out one account - that of the New York Times.
The move has raised eyebrows and sparked confusion among users, as most legacy blue check holders were not affected by the purge. Instead, their verification marks were simply appended with a new label reading: "This account is verified because it's subscribed to Twitter Blue or is a legacy verified account." This label makes it unclear whether verified accounts are actually notable individuals or simply users who have paid to join Twitter Blue.
The move appears to be aimed at the New York Times, which had previously told CNN that it would not pay for verification. The newspaper's main account lost its blue check mark over the weekend, while its other accounts, such as those for its arts, travel, and books content, remained verified.
Musk responded to the Times' loss of its blue check with a tweet saying "Oh ok, we'll take it off then." He also lashed out at the newspaper in a series of tweets, claiming that its coverage is boring and "propaganda."
The move highlights how Musk often appears to guide decisions about Twitter by whim rather than policy. The new label could risk making it easier for people to scam or impersonate high-profile users, while experts have also questioned whether reserving verification for paid users will reduce the number of bots on the site.
Musk has previously presented changes to Twitter's verification system as a way of "treating everyone equally." However, the move appears to be driven by revenue considerations, with Musk seeking to monetize the blue check mark feature.
The price of dogecoin, which is represented by the meme that has replaced Twitter's logo, shot up 20% on Monday. It remains to be seen how this move will impact the platform and its users in the long run.