The 2025 holiday season is shaping up to be a tale of two economies. On one hand, the well-off are expected to spend big, fueled by strong wage growth, rising stock markets, and high average household incomes in affluent areas. In upscale neighborhoods like Soho and Beacon Hill, restaurants are thriving, with prices for even basic items like chicken parmesan and baked potatoes commanding a premium. Hotel rooms, too, are selling out at inflated rates.
On the other hand, for those struggling to make ends meet, this holiday season promises to be a time of belt-tightening. With hourly wages barely keeping pace with inflation, blue-collar workers are facing a perfect storm of rising costs and stagnant wages. Credit card debt is already a major burden for many, and participation in the stock market boom is out of reach.
According to experts, the top 10% of earners account for half of all spending, leaving the rest to scrimp and save. The economic uncertainty surrounding tariffs, inflation, and corporate mismanagement is also affecting consumer confidence, with sales expectations growing at a slower pace than last year. Even major surveys are predicting a slowdown in holiday sales, with S&P Global Ratings expecting retail growth to remain relatively flat despite increased prices.
As small businesses prepare for the holiday season, they face an uncertain future. While those catering to affluent customers or located in high-income areas may thrive, others will be facing significant challenges. With holiday sales accounting for half or more of their annual revenue, small business owners are counting on a strong showing this year. However, with economic uncertainty and rising costs looming large, it's clear that the 2025 holiday season is shaping up to be a test of endurance β for both consumers and businesses alike.
On the other hand, for those struggling to make ends meet, this holiday season promises to be a time of belt-tightening. With hourly wages barely keeping pace with inflation, blue-collar workers are facing a perfect storm of rising costs and stagnant wages. Credit card debt is already a major burden for many, and participation in the stock market boom is out of reach.
According to experts, the top 10% of earners account for half of all spending, leaving the rest to scrimp and save. The economic uncertainty surrounding tariffs, inflation, and corporate mismanagement is also affecting consumer confidence, with sales expectations growing at a slower pace than last year. Even major surveys are predicting a slowdown in holiday sales, with S&P Global Ratings expecting retail growth to remain relatively flat despite increased prices.
As small businesses prepare for the holiday season, they face an uncertain future. While those catering to affluent customers or located in high-income areas may thrive, others will be facing significant challenges. With holiday sales accounting for half or more of their annual revenue, small business owners are counting on a strong showing this year. However, with economic uncertainty and rising costs looming large, it's clear that the 2025 holiday season is shaping up to be a test of endurance β for both consumers and businesses alike.