Hinge's Latest Move: A.I.-Driven Conversation Starters Aim to 'Rescue' Users from 'Dating Apocalypse'
In an effort to help users overcome the daunting task of starting conversations, dating app Hinge has launched a new feature dubbed "Convo Starters." This innovative tool utilizes artificial intelligence (A.I.) to provide personalized conversation starters based on a match's profile. For instance, if a user is matched with someone who posted a photo of them playing soccer, Convo Starters might prompt a question about post-game celebrations.
Hinge's president, Jackie Jantos, explained that the feature was inspired by research showing the significance of first impressions in online dating. A staggering 72 percent of daters are more likely to consider sending a message alongside a like. According to early testing, users who utilized Convo Starters reported feeling significantly more confident and comfortable reaching out to matches.
However, not everyone is thrilled about Hinge's increasing reliance on A.I. Gen Z users, in particular, expressed discomfort with using the technology to draft prompts or craft replies. A recent survey by Bloomberg Intelligence found that half of respondents didn't need the assistance to create profiles or communicate with matches.
Experts warn that while A.I.-driven conversation starters like Convo Starters can be helpful, they also pose a risk of undermining the authenticity and depth of online interactions. "Amid rising demand for authentic interactions, dating apps risk making the experience 'easier but, at the same time, more superficial, more shallow,'" said Liesel Sharabi, an associate professor at Arizona State University who studies technology's role in dating.
Hinge emphasizes that Convo Starters are optional and will only suggest topics users can build on. The feature is part of a broader effort to carefully integrate A.I. into the platform without sacrificing user trust. As the industry navigates this delicate balance, experts urge caution, advocating for a holistic approach that prioritizes human connection and authenticity over algorithmic convenience.
While icebreaker tools like Convo Starters can be beneficial, their widespread adoption raises concerns about deception if users rely too heavily on A.I. to communicate. "It's a really pivotal moment in the industry," Sharabi said. "They have to figure out how to embrace this, and how to integrate it, without having this just completely destroy the experience to where no one can trust anyone anymore."
In an effort to help users overcome the daunting task of starting conversations, dating app Hinge has launched a new feature dubbed "Convo Starters." This innovative tool utilizes artificial intelligence (A.I.) to provide personalized conversation starters based on a match's profile. For instance, if a user is matched with someone who posted a photo of them playing soccer, Convo Starters might prompt a question about post-game celebrations.
Hinge's president, Jackie Jantos, explained that the feature was inspired by research showing the significance of first impressions in online dating. A staggering 72 percent of daters are more likely to consider sending a message alongside a like. According to early testing, users who utilized Convo Starters reported feeling significantly more confident and comfortable reaching out to matches.
However, not everyone is thrilled about Hinge's increasing reliance on A.I. Gen Z users, in particular, expressed discomfort with using the technology to draft prompts or craft replies. A recent survey by Bloomberg Intelligence found that half of respondents didn't need the assistance to create profiles or communicate with matches.
Experts warn that while A.I.-driven conversation starters like Convo Starters can be helpful, they also pose a risk of undermining the authenticity and depth of online interactions. "Amid rising demand for authentic interactions, dating apps risk making the experience 'easier but, at the same time, more superficial, more shallow,'" said Liesel Sharabi, an associate professor at Arizona State University who studies technology's role in dating.
Hinge emphasizes that Convo Starters are optional and will only suggest topics users can build on. The feature is part of a broader effort to carefully integrate A.I. into the platform without sacrificing user trust. As the industry navigates this delicate balance, experts urge caution, advocating for a holistic approach that prioritizes human connection and authenticity over algorithmic convenience.
While icebreaker tools like Convo Starters can be beneficial, their widespread adoption raises concerns about deception if users rely too heavily on A.I. to communicate. "It's a really pivotal moment in the industry," Sharabi said. "They have to figure out how to embrace this, and how to integrate it, without having this just completely destroy the experience to where no one can trust anyone anymore."