Box Office Wipeout: Lowest October Revenue Since 1997
North America's cinema box office has experienced its worst October revenue in over two decades, with a total of $425 million earned in the month, according to Variety. This dismal figure falls short of October 2020's paltry $63 million, which was also marred by the COVID-19 pandemic.
Industry insiders attribute the lackluster results to the scarcity of blockbuster films, with only Tron: Ares and a handful of mid-tier releases managing to attract audiences. The sci-fi epic, however, was a disappointment on its own terms, grossing just $67 million in North America despite an estimated budget of $133 million.
Awards-season fare also underperformed, with high-profile films like Dwayne Johnson's wrestling drama and Julia Roberts' #MeToo drama failing to meet expectations. The lackluster performances were further exacerbated by the absence of a successful horror release during the Halloween weekend.
The holiday period, typically a boon for horror movies, was instead marred by poor box office numbers. Black Phone 2, considered one of the leading horror releases of the season, managed a mere $8 million over the Halloween weekend. Meanwhile, highly anticipated film Shelby Oaks flopped, earning just $770,000 from its wide release in over 1,700 theaters.
Baseball's World Series also played a role in dampening box office earnings, as many potential moviegoers were distracted by the sport's climax on the night of November 2. As one analyst noted, "The major releases this month failed to deliver. Simple as that." The absence of compelling horror options was deemed a "no-brainer" for attracting audiences.
A glimmer of hope came in the form of Taylor Swift's concert film, which drew massive crowds during its limited release in October, raking in $34 million over the course of just three weekends. However, this small silver lining failed to offset the broader downturn in box office revenue.
North America's cinema box office has experienced its worst October revenue in over two decades, with a total of $425 million earned in the month, according to Variety. This dismal figure falls short of October 2020's paltry $63 million, which was also marred by the COVID-19 pandemic.
Industry insiders attribute the lackluster results to the scarcity of blockbuster films, with only Tron: Ares and a handful of mid-tier releases managing to attract audiences. The sci-fi epic, however, was a disappointment on its own terms, grossing just $67 million in North America despite an estimated budget of $133 million.
Awards-season fare also underperformed, with high-profile films like Dwayne Johnson's wrestling drama and Julia Roberts' #MeToo drama failing to meet expectations. The lackluster performances were further exacerbated by the absence of a successful horror release during the Halloween weekend.
The holiday period, typically a boon for horror movies, was instead marred by poor box office numbers. Black Phone 2, considered one of the leading horror releases of the season, managed a mere $8 million over the Halloween weekend. Meanwhile, highly anticipated film Shelby Oaks flopped, earning just $770,000 from its wide release in over 1,700 theaters.
Baseball's World Series also played a role in dampening box office earnings, as many potential moviegoers were distracted by the sport's climax on the night of November 2. As one analyst noted, "The major releases this month failed to deliver. Simple as that." The absence of compelling horror options was deemed a "no-brainer" for attracting audiences.
A glimmer of hope came in the form of Taylor Swift's concert film, which drew massive crowds during its limited release in October, raking in $34 million over the course of just three weekends. However, this small silver lining failed to offset the broader downturn in box office revenue.