Lionsgate Pulls Off Major Trailer Slam with 'Sunrise on the Reaping'
The studio has outdone itself in releasing a high-impact trailer for its upcoming Hunger Games prequel, which shattered viewership records. According to Deadline, the film's teaser garnered 109 million views within its first day of release, narrowly missing the mark set by other big movies this year.
While its numbers may not be as impressive as those achieved by some of this year's biggest franchises, Lionsgate has still managed to secure its second-biggest trailer launch in the studio's 27-year history. The record-breaking first-day haul eclipsed that of recent franchises like Fantastic Four and Toy Story 5.
A sneak peek into the world of Panem, 'Sunrise on the Reaping' brings together Joseph Zada as a young Haymitch Abernathy, whose story unfolds in the lead-up to Katniss Everdeen's storied career. The twist behind this year's Hunger Games is the drastic change to the districts' contribution – four child tributes instead of two. This shift means that Haymitch will face even more unbearable losses among his friends.
Lionsgate snapped up the rights to the prequel novel before it was released, opting for an aggressive marketing strategy by releasing a full year before its theatrical debut. The studio has dubbed 'Sunrise on the Reaping' as its flagship holiday event movie.
The studio has outdone itself in releasing a high-impact trailer for its upcoming Hunger Games prequel, which shattered viewership records. According to Deadline, the film's teaser garnered 109 million views within its first day of release, narrowly missing the mark set by other big movies this year.
While its numbers may not be as impressive as those achieved by some of this year's biggest franchises, Lionsgate has still managed to secure its second-biggest trailer launch in the studio's 27-year history. The record-breaking first-day haul eclipsed that of recent franchises like Fantastic Four and Toy Story 5.
A sneak peek into the world of Panem, 'Sunrise on the Reaping' brings together Joseph Zada as a young Haymitch Abernathy, whose story unfolds in the lead-up to Katniss Everdeen's storied career. The twist behind this year's Hunger Games is the drastic change to the districts' contribution – four child tributes instead of two. This shift means that Haymitch will face even more unbearable losses among his friends.
Lionsgate snapped up the rights to the prequel novel before it was released, opting for an aggressive marketing strategy by releasing a full year before its theatrical debut. The studio has dubbed 'Sunrise on the Reaping' as its flagship holiday event movie.
like what even is up with Lionsgate's marketing strategy?! first day views of 109 million are insane but can we talk about how aggressive this release feels? releasing a full year before the movie drops just feels so... early 
i mean, don't get me wrong, I'm hyped for 'Sunrise on the Reaping' and all, but can't they just let it simmer in our minds a bit longer? 
this twist about the child tributes is so interesting... I love how Lionsgate took the rights to the prequel novel and ran with it 
. now we're talking! The hype is real, but also a bit overwhelming 
the 4 kid tributes thing is actually kinda deep, makes you think about the system's cruelty 
also love how they're bringing in a young Haymitch, i've been dying to see more of his character 
I mean, 109 million views in just one day is insane! They totally pulled off this major trailer slam 
. I love how they're building up this event movie vibe for 'Sunrise on the Reaping' - it's gonna be a wild ride! 
Can't wait to see what Joseph Zada brings to his role as young Haymitch 
.
The twist with the child tributes is really interesting and raises so many questions about Katniss's journey to become the Mockingjay.
And I love how Lionsgate is hyping up this movie as their flagship holiday event, it definitely has some serious competition with other big movies out there. Still, I think 'Sunrise on the Reaping' might just be the game-changer we need in the world of Hunger Games. Bring it on! 
. But hey, if Lionsgate can pull off something like that trailer release, I'm hyped for the actual movie! Can't wait to dive back into Panem and find out what's going on with Haymitch and all his friends 
? I mean, 109 million views in one day is already kinda meh... 
At least make it look pretty on their website instead of just a plain ol' number 
. And what's up with all these 'flagship holiday event movies'? Can't we just have one movie come out without being so extra?! 
. And what's with the "flagship holiday event movie" label? Sounds like Lionsgate wants us to get hyped up and distracted from the real issues... or maybe it's just trying to distract us from the fact that they snapped up the rights to this prequel before anyone even knew it was coming 
. Anyway, I'm still not convinced that we're seeing the whole picture here... there's gotta be more to it than meets the eye 
I mean, I was expecting a bigger splash from Lionsgate after all the hype around the previous films. But, I guess they wanted to get people hyped for it early and make sure everyone knew what to expect. That twist with the child tributes is wild tho... 4 kids instead of 2? It's gonna be super emotional for Haymitch, that's for sure 
. Can't wait to see how this all plays out! 
Lionsgate's marketing game is fire 
releasing a full year before the movie drops is bold, but if it pays off like this teaser does, it could be huge 