In Uruguay, a country often overlooked as an art hub, a revolution has been taking place. Laura Bardier, a renowned curator with a decade-long career, had a vision to create something new - an art market from scratch. She started by understanding what had come before, conducting research on the successes and failures of previous fairs, and engaging with local artists, galleries, and collectors.
Bardier's goal was to build an economically, socially, and environmentally viable ecosystem that would support local artists and foster a sense of community. She launched ESTE ARTE in Punta del Este, Uruguay, which has evolved into a significant player in the region's art world. The fair has created infrastructure for professionalization, with awards and initiatives designed to encourage collecting and patronage.
ESTE ARTE has become "international with local roots," with more domestic galleries and independent spaces emerging over time. Bardier prioritizes international galleries that have meaningful connections to the region, fostering dialogue between curators and collectors on equal terms. The fair's success is evident in its growing reputation, attracting three times as many applications as it can accommodate.
Bardier's achievement goes beyond launching an art fair; she has helped build a market and broader ecosystem. Her ambition now focuses on refinement, raising standards every year to maintain quality over quantity. With ESTE ARTE's impact visible in the country's art scene, its founder's vision for creating a thriving local art market is finally starting to materialize.
ESTE ARTE has proven that even in a relatively overlooked region, an innovative and inclusive approach can lead to significant growth. By providing opportunities for local artists and engaging with international curators and collectors, Bardier has created a unique ecosystem that will undoubtedly continue to shape the country's art scene for years to come.
Bardier's goal was to build an economically, socially, and environmentally viable ecosystem that would support local artists and foster a sense of community. She launched ESTE ARTE in Punta del Este, Uruguay, which has evolved into a significant player in the region's art world. The fair has created infrastructure for professionalization, with awards and initiatives designed to encourage collecting and patronage.
ESTE ARTE has become "international with local roots," with more domestic galleries and independent spaces emerging over time. Bardier prioritizes international galleries that have meaningful connections to the region, fostering dialogue between curators and collectors on equal terms. The fair's success is evident in its growing reputation, attracting three times as many applications as it can accommodate.
Bardier's achievement goes beyond launching an art fair; she has helped build a market and broader ecosystem. Her ambition now focuses on refinement, raising standards every year to maintain quality over quantity. With ESTE ARTE's impact visible in the country's art scene, its founder's vision for creating a thriving local art market is finally starting to materialize.
ESTE ARTE has proven that even in a relatively overlooked region, an innovative and inclusive approach can lead to significant growth. By providing opportunities for local artists and engaging with international curators and collectors, Bardier has created a unique ecosystem that will undoubtedly continue to shape the country's art scene for years to come.