Indonesian animation studio Visinema is pushing for a paradigm shift in its industry, calling for the prioritization of intellectual property (IP) creation and government support to compete globally.
"We need to create an ecosystem where storytelling is not just about selling a product, but creating a sustainable creative environment," said CEO Herry B. Salim. He emphasized that thinking about IP from the beginning, rather than just producing one-off projects, is crucial for long-term success.
The studio's recent hit film "Jumbo" demonstrates this approach. Visinema aims to create evergreen IPs that can be enjoyed by audiences not only in Indonesia but also globally. The company believes that with strong government support, such as grants and incentives for digital content creation, local players can compete more effectively with international studios.
Salim pointed out the example of Malaysia's animation industry, which has flourished since the Digital Economy Corporation created a grant program for digital content creation. He argued that if Indonesia wants to compete globally, it needs similar support systems in place.
To achieve this goal, Visinema is focusing on understanding its target audience and creating films that resonate with them. The upcoming film "Na Willa (2026)" is a continuation of the studio's previous hit, highlighting its emphasis on storytelling that matters.
The company's vision for the future of Indonesian animation is to create mainstream film products that are comparable to fast-moving consumer goods. With this goal in mind, Visinema aims to revolutionize the industry and make it more sustainable for future generations.
"We need to create an ecosystem where storytelling is not just about selling a product, but creating a sustainable creative environment," said CEO Herry B. Salim. He emphasized that thinking about IP from the beginning, rather than just producing one-off projects, is crucial for long-term success.
The studio's recent hit film "Jumbo" demonstrates this approach. Visinema aims to create evergreen IPs that can be enjoyed by audiences not only in Indonesia but also globally. The company believes that with strong government support, such as grants and incentives for digital content creation, local players can compete more effectively with international studios.
Salim pointed out the example of Malaysia's animation industry, which has flourished since the Digital Economy Corporation created a grant program for digital content creation. He argued that if Indonesia wants to compete globally, it needs similar support systems in place.
To achieve this goal, Visinema is focusing on understanding its target audience and creating films that resonate with them. The upcoming film "Na Willa (2026)" is a continuation of the studio's previous hit, highlighting its emphasis on storytelling that matters.
The company's vision for the future of Indonesian animation is to create mainstream film products that are comparable to fast-moving consumer goods. With this goal in mind, Visinema aims to revolutionize the industry and make it more sustainable for future generations.
! They're not just focusing on churning out one-off films, but actually thinking about how their IPs can be sustainable in the long run. I mean, who doesn't want to create something that'll keep people entertained and engaged for years to come? 
, not just planting one seedling. You gotta think about how it grows, how you nourish it, and how you help it spread its roots 
. That's what Visinema is trying to do with their IPs.
. And I love how they're not just stopping at film - they want to create a whole ecosystem around storytelling 
. That's like a beautiful web of connections 
, where everyone benefits from each other.
! Let's hope our government gives them the support they need to make their vision a reality 
THEY'RE TRYING TO CREATE EVERGREEN IPs THAT CAN RACK UP THE DOLLARS GLOBALLY, BUT WITHOUT GOV SUPPORT, IT'S GONNA BE HARD FOR THEM TO COMPETE WITH THOSE BIG SHOTS FROM HOLLYWOOD!!! 
, if Indonesia wants to be a major player in the global animation scene, we need to stop copying what other countries do and start doing our own thing 
It's not like we're asking for much, just a little nudge in the right direction to help us create something sustainable and long-term.
. And if Malaysia can do it, why can't we? Let's focus on creating something that makes us proud to be Indonesian animators 
.
, Visinema just needs to get its priorities straight – intellectual property or creating jobs for the masses? 
they want go from making one off flicks to creating these epic IPs that can be enjoyed by everyone worldwide 
but its not all good news fam, theyre relying on gov't support like grants and incentives which is a big risk 
we all know how that goes
! They need to keep creating IPs that appeal to people worldwide 
. It's not just about making a hit film, but building a community around it 
. The gov't needs to support them with grants & incentives 
and understand their audience 
. That's how you make a sustainable creative environment 
! Visinema is trying to change the game in Indonesian animation 
and I'm excited to see what they come up with next 
!
. Creating an ecosystem where IP creation is a priority is super important for long-term success. I mean, if you're just churning out one-off projects without thinking about the bigger picture, it's hard to build a loyal fanbase and make a name for yourself globally.
. It's not like they're asking for special treatment or anything (no pun intended 
), but just some basic incentives to help local creators compete with the big boys. Malaysia's grant program for digital content creation is a great example of how this can work.
. The problem is, Indonesia has so many talented animators but they're not getting the recognition they deserve 
. That's kinda cool, but also kinda complicated... I hope they can figure out how to do it without making their movies too expensive for everyone 
.
. Its like they're saying we need to invest in our creativity and make sure our IPs are fire 
. The fact that they're focusing on what their audience wants is a big part of it too 
. Plus its great to see them looking at other countries like Malaysia and how they've been successful with their own support systems 
. Its time for us to level up as animators in Indonesia 
. Indonesian animation has so much potential, and I hope we'll see more studios pushing the boundaries like Visinema. Their vision for mainstream film products is fire 
it's all about providing support systems for local players so we can compete globally 
. Visinema's approach is all about understanding your audience and creating films that matter – it's not just about slapping a cute character on a product and calling it a day 
.