Copenhagen-based LevelK has secured world sales rights to Gunnbjörg Gunnarsdóttir's action-comedy 'The Pension Heist', marking a significant partnership with audience-insight company Publikum. This deal is part of their strategic alliance, which aims to enhance the sales and marketing tools for select titles.
The film follows three ageing women as they pull off an impossible heist on the world's largest sovereign wealth fund. Set to release in Norway on October 16th via SF Studios, 'The Pension Heist' boasts a talented cast, including Hege Schøyen, Anne Marie Ottersen, and Anette Hoff.
LevelK CEO Tine Klint praised Gunnbjörg's directing style, stating that 'The Pension Heist' is "an action comedy that invites us to laugh with respect and genuine affection at the way we see age and ageing." She also highlighted the potential of mature viewers as a growing market and an exciting opportunity for the film.
Meanwhile, Publikum CEO Niels Alberg believes that European films have untapped potential in collaborating between artistic and commercial interests. He expressed his satisfaction with the partnership and looks forward to the next phase of work, which will bring the film closer to audiences across multiple territories.
Gunnarsdóttir's previous feature debut 'Forever and Never' established her as a distinctive voice in Nordic cinema, known for bold storytelling and character-driven narratives. Her unique cross-cultural perspective blends emotional precision with visual flair and colour.
'The Pension Heist' is produced by 74 Entertainment, co-produced with Påfilm in Norway, and supported by the Norwegian Film Institute, SF Studios, LevelK, Publikum, and Mediefondet Zefyr AS. This partnership highlights the growing significance of audience insight in film distribution, as LevelK and Publikum work together to optimize sales and marketing efforts for select titles.
The film follows three ageing women as they pull off an impossible heist on the world's largest sovereign wealth fund. Set to release in Norway on October 16th via SF Studios, 'The Pension Heist' boasts a talented cast, including Hege Schøyen, Anne Marie Ottersen, and Anette Hoff.
LevelK CEO Tine Klint praised Gunnbjörg's directing style, stating that 'The Pension Heist' is "an action comedy that invites us to laugh with respect and genuine affection at the way we see age and ageing." She also highlighted the potential of mature viewers as a growing market and an exciting opportunity for the film.
Meanwhile, Publikum CEO Niels Alberg believes that European films have untapped potential in collaborating between artistic and commercial interests. He expressed his satisfaction with the partnership and looks forward to the next phase of work, which will bring the film closer to audiences across multiple territories.
Gunnarsdóttir's previous feature debut 'Forever and Never' established her as a distinctive voice in Nordic cinema, known for bold storytelling and character-driven narratives. Her unique cross-cultural perspective blends emotional precision with visual flair and colour.
'The Pension Heist' is produced by 74 Entertainment, co-produced with Påfilm in Norway, and supported by the Norwegian Film Institute, SF Studios, LevelK, Publikum, and Mediefondet Zefyr AS. This partnership highlights the growing significance of audience insight in film distribution, as LevelK and Publikum work together to optimize sales and marketing efforts for select titles.
It's amazing to see a talented female director like Gunnbjörg Gunnarsdóttir getting the recognition she deserves, especially with her unique cross-cultural perspective bringing a fresh spin to Nordic cinema! 
And I love that LevelK and Publikum are teaming up to bring this action-comedy to audiences worldwide – it's all about giving people the entertainment they crave! 
The fact that they're focusing on mature viewers as a growing market is also super smart, I mean who doesn't want to laugh with respect at our age? 
Can't wait to see 'The Pension Heist' hit the screens in October and enjoy this heist-filled ride with my fellow ageing ladies 
! Three ageing women pulling off an impossible heist? Genius! I'm loving the sound of this action-comedy, especially with that talented cast - Hege Schøyen, Anne Marie Ottersen, and Anette Hoff are all names I've heard of before, and I'm curious to see what they bring to the table. The partnership between LevelK and Publikum seems like a match made in heaven, and I'm excited to see how 'The Pension Heist' does on the big screen this October 
! Gunnbjörg's direction is all about age and ageing, but not in an oldie-widows-thing way, more so in embracing life's second chapter with sass & attitude 
. It's refreshing to see a film that celebrates women over 50 as the heroes instead of just stereotypes 
. Can't wait to see how this one does and if it'll inspire more female filmmakers to take risks! 
. I love how it's about older women taking matters into their own hands, it's so empowering 
. Can't wait for the release in Norway on Oct 16th 
, and hopefully it'll come to theaters here soon too 
I love that the movie is about three ageing women pulling off an impossible heist - it's like a feminist twist on Ocean's Eleven 
this is so cool that Gunnbjörg Gunnarsdóttir's movie 'The Pension Heist' got picked up by LevelK! I'm literally dying to see it, 3 older ladies pulling off a heist sounds hilarious 
and I love the fact that they're focusing on mature viewers as a growing market - like, who doesn't love watching old ladies get into some drama? 
'The Pension Heist' sounds like such an amazing flick! I need to see more about those 3 ageing ladies who pull off this crazy heist 
! Gunnbjörg Gunnarsdóttir is like my new fave director, her style is so unique & captivating