Darting to New Heights: Luke Littler Seals Historic £20m Deal with Target Darts
In a move that cements his status as one of the sport's biggest stars, 18-year-old Luke Littler has agreed a record-breaking £20m deal with dart supplier Target Darts. The young sensation, who won the World Championship at Alexandra Palace last weekend and claimed his first £1m prize pot, will be rewarded handsomely for his success over the next decade.
Littler, who has already earned nearly £2.8m in prize money on tour since turning pro at just 16, will receive a significant portion of that amount from Target as part of the deal. The youngster's commercial empire is also expanding, with lucrative partnerships with Xbox, KP Nuts, and Boohoo Man.
The new agreement is set to be one of the most lucrative in professional darts history, with Littler expected to earn millions more in prize money and bonuses over the next decade. His agent will also receive a percentage of sales from Target's products and equipment.
"I've always believed in Target, and I'm delighted that we're committed to each other for many years to come," said Littler, who is also managed by the company. "From my playing career to my product range, we've built everything together, and I'm excited to see what the future holds."
Target chairman Garry Plummer praised Littler's rapid rise to success, saying he had been impressed by the young player since meeting him at the BDO Youth World Championship Qualifier when he was just 12. "Watching him grow as a player and a person has been a privilege," said Plummer. "This new agreement celebrates everything we've built together and looks forward to an exciting future."
With this deal, Littler will now have more resources than ever at his disposal, allowing him to focus on his game and potentially take his career to even greater heights. As he prepares for the World Series double-header in Bahrain and Saudi Arabia, fans are eager to see what the future holds for the young darting sensation.
In a move that cements his status as one of the sport's biggest stars, 18-year-old Luke Littler has agreed a record-breaking £20m deal with dart supplier Target Darts. The young sensation, who won the World Championship at Alexandra Palace last weekend and claimed his first £1m prize pot, will be rewarded handsomely for his success over the next decade.
Littler, who has already earned nearly £2.8m in prize money on tour since turning pro at just 16, will receive a significant portion of that amount from Target as part of the deal. The youngster's commercial empire is also expanding, with lucrative partnerships with Xbox, KP Nuts, and Boohoo Man.
The new agreement is set to be one of the most lucrative in professional darts history, with Littler expected to earn millions more in prize money and bonuses over the next decade. His agent will also receive a percentage of sales from Target's products and equipment.
"I've always believed in Target, and I'm delighted that we're committed to each other for many years to come," said Littler, who is also managed by the company. "From my playing career to my product range, we've built everything together, and I'm excited to see what the future holds."
Target chairman Garry Plummer praised Littler's rapid rise to success, saying he had been impressed by the young player since meeting him at the BDO Youth World Championship Qualifier when he was just 12. "Watching him grow as a player and a person has been a privilege," said Plummer. "This new agreement celebrates everything we've built together and looks forward to an exciting future."
With this deal, Littler will now have more resources than ever at his disposal, allowing him to focus on his game and potentially take his career to even greater heights. As he prepares for the World Series double-header in Bahrain and Saudi Arabia, fans are eager to see what the future holds for the young darting sensation.
i mean, he's only 18! is it fair on the other pro darts players who aren't raking in that kinda cash? btw, £1m prize pot last weekend? how much did they pay him to win lol? and what's with all these commercial deals? is this really making the sport better or just makin' Luke a millionaire 
. He's only 18, can't he learn to have fun with the sport instead of just raking in the cash? And what's next? The whole darts world going to be bought out by corporate sponsors? It's like the charm of watching a sport is being sucked out for the sake of profit 
.
on the dartboard and his marketability is through the roof 
. I mean, have you seen his Xbox partnership? The kid's got it all 
! And now he'll be raking in millions more over the next decade 
!
that's so awesome 
luke littler is literally on fire 
he's gonna do great things with target darts 
i'm loving this new decade deal 
but seriously he's only 18 and already making that much money its crazy how talented he is and his agent getting a percentage of sales from target is genius 
i wonder what our uni's sports teams could do with that kind of deal 
maybe we could get some sponsorships going on too?
I mean, Garry Plummer thinks Luke has grown as a person, but isn't this just about the Benjamins? 
And his commercial deals? That's just insane. He's got more money than he knows what to do with. 
. i think this deal is a great opportunity for him to not only focus on his game but also on giving back to his fans or even starting his own initiatives 
. let's keep cheering him on to new heights 
and I gotta say, it's mind-blowing! The lad's only 18 and already has a £2.8m prize fund under his belt 
. Guess all those hours practicing darts paid off! Now he can focus on improving his game and taking it to the next level 
that's more than some people earn in a year! 