San Jose's Big Push: Corporate Donors Step Up to Fund Super Bowl and World Cup Events
In a major fundraising milestone, San Jose has secured nearly $5 million in support of high-profile sporting events scheduled for the city next year. The money will go towards hosting watch parties, concerts, drone shows, and projection mapping events during the Super Bowl, NCAA Men's Basketball Tournament, and FIFA World Cup.
San Jose Mayor Matt Mahan attributed the success to a combination of local entrepreneurs and national companies stepping up to support the city's efforts. "We're going big to make sure San José residents have a chance to be a part of the action even without a ticket to the big games," he said in a statement. "Our hometown companies want to show the world what we know well here at home – San Jose is becoming a destination not just for innovation, but for activation."
The city's efforts are expected to bring in a significant economic impact, with estimates suggesting $1.4 billion in revenue throughout the Bay Area during the three major sporting events.
While San Jose has secured major sponsorships from companies like eBay, Adobe, and Samsung Semiconductor, the NFL has announced plans to hold most of its sponsored events and concerts in San Francisco during Super Bowl week. This decision leaves San Jose facing a challenge in attracting visitors and creating a lively atmosphere for fans and residents alike.
Despite this setback, San Jose remains committed to making a splash with high-profile events. The city has announced its own line-up, including a block party headlined by Grammy-nominated artist Kehlani and an open-air street party featuring internationally recognized DJ Dom Dolla.
The partnership between the city and local businesses is seen as crucial in driving economic vitality and fostering lasting memories for those involved. "We are incredibly grateful to the amazing civic-minded companies that have stepped up as San José 2026 Partners for the San José Sports Authority," said John Poch, Executive Director of the San Jose Sports Authority. "Their generous contributions not only help us bring world-class sporting events to our city but also create opportunities for our residents and visitors to experience the excitement and pride that sports bring to a community."
In a major fundraising milestone, San Jose has secured nearly $5 million in support of high-profile sporting events scheduled for the city next year. The money will go towards hosting watch parties, concerts, drone shows, and projection mapping events during the Super Bowl, NCAA Men's Basketball Tournament, and FIFA World Cup.
San Jose Mayor Matt Mahan attributed the success to a combination of local entrepreneurs and national companies stepping up to support the city's efforts. "We're going big to make sure San José residents have a chance to be a part of the action even without a ticket to the big games," he said in a statement. "Our hometown companies want to show the world what we know well here at home – San Jose is becoming a destination not just for innovation, but for activation."
The city's efforts are expected to bring in a significant economic impact, with estimates suggesting $1.4 billion in revenue throughout the Bay Area during the three major sporting events.
While San Jose has secured major sponsorships from companies like eBay, Adobe, and Samsung Semiconductor, the NFL has announced plans to hold most of its sponsored events and concerts in San Francisco during Super Bowl week. This decision leaves San Jose facing a challenge in attracting visitors and creating a lively atmosphere for fans and residents alike.
Despite this setback, San Jose remains committed to making a splash with high-profile events. The city has announced its own line-up, including a block party headlined by Grammy-nominated artist Kehlani and an open-air street party featuring internationally recognized DJ Dom Dolla.
The partnership between the city and local businesses is seen as crucial in driving economic vitality and fostering lasting memories for those involved. "We are incredibly grateful to the amazing civic-minded companies that have stepped up as San José 2026 Partners for the San José Sports Authority," said John Poch, Executive Director of the San Jose Sports Authority. "Their generous contributions not only help us bring world-class sporting events to our city but also create opportunities for our residents and visitors to experience the excitement and pride that sports bring to a community."
so san jose is basically just going all out on these sporting events like, who needs tickets when you can have a $5 million watch party 
? i mean, i guess its cool that local entrepreneurs are getting involved but is it really necessary to go overboard with the corporate sponsorships 
? and omg why does the nfl have to be all like "oh no, san jose can't have our events" 
still gonna make a splash tho, kohlani is coming and that's always a party 
like on one hand its awesome that corporations are investing big time in their hometowns, creating jobs and revenue but on another hand it feels like some areas of the city might get left behind because the NFL is taking most of the events to SF 
I mean, what about those people who can't afford tickets or wanna just chill in their neighborhoods? they deserve a taste of the action too 
so that's a plus
$5 MILLION IS A LOT OF MONEY AND I HOPE THEY USE IT TO MAKE SURE RESIDENTS CAN BE PART OF THE ACTION TOO, NOT JUST VISITORS. AND GRRRREAT THAT THEY'RE HIRING GRAMMY-NOMINATED ARTIST KEHLANI FOR THE BLOCK PARTY!!! 
is definitely making waves! I think it's awesome how corporate donors are stepping up to support San Jose's efforts to host these major sporting events. It's going to be lit at those watch parties, concerts, and drone shows 
. And let's not forget the block party headlined by Kehlani 
- I'm so down for that! The city's partnership with local businesses is really making a difference, though. I mean, who doesn't love a good street party 
? It'll be interesting to see how things play out with the NFL moving some events to San Francisco, but I think San Jose will still bring its A-game 
. Fingers crossed it all comes together smoothly and we get to experience an epic sports and entertainment scene in the city!