Meta Makes Big Splash in Wearable A.I. Market with Acquisition of Limitless
In a move that solidifies its position as a major player in the burgeoning wearable A.I. market, Meta has announced the acquisition of Limitless, a startup behind the popular $99 pendant that uses A.I. to transcribe and analyze everyday conversations.
The deal marks a significant expansion for Meta into wearables, which has been a long-held focus area for the company. With this acquisition, Meta is now poised to accelerate its development of A.I.-enabled wearables, building on an internal restructuring that elevated its A.I. initiatives into four distinct departments.
The Limitless pendant, which has garnered widespread attention and acclaim since its 2020 launch, uses A.I. to listen to users' daily conversations and provide personalized insights, setting a new standard for wearable technology. Founded with backing from prominent investors like Andreessen Horowitz, NEA, and OpenAI CEO Sam Altman, the startup has raised over $33 million to date.
Dan Siroker, Limitless's CEO, described the acquisition as a crucial step in realizing Meta's vision of A.I.-enabled wearables. "We're no longer working on a weird fringe idea," he said. "We're building a future that now seems inevitable." The startup's focus on creating intuitive and personalized experiences aligns seamlessly with Meta's goals.
Meta has been aggressively investing in A.I., with CEO Mark Zuckerberg predicting that smart glasses will become ubiquitous, offering users an "extremely profitable business" when they reach widespread adoption. With this acquisition, the company is bolstering its Reality Labs division, led by new executive Alan Dye, who oversees design for Meta's A.I.-integrated devices.
The wearable A.I. market has been gaining traction in recent months, with Amazon acquiring Bee, Alphabet partnering with Warby Parker on smart glasses, and China's Alibaba pursuing its own A.I-integrated glasses initiative. However, consumer reactions to these products have been mixed, highlighting the need for seamless integration and intuitive design.
As Meta solidifies its position in this market, it is poised to shape the future of wearables and A.I.-enabled technology. With Limitless on board, the company is well-positioned to deliver innovative experiences that redefine user interaction with technology.
In a move that solidifies its position as a major player in the burgeoning wearable A.I. market, Meta has announced the acquisition of Limitless, a startup behind the popular $99 pendant that uses A.I. to transcribe and analyze everyday conversations.
The deal marks a significant expansion for Meta into wearables, which has been a long-held focus area for the company. With this acquisition, Meta is now poised to accelerate its development of A.I.-enabled wearables, building on an internal restructuring that elevated its A.I. initiatives into four distinct departments.
The Limitless pendant, which has garnered widespread attention and acclaim since its 2020 launch, uses A.I. to listen to users' daily conversations and provide personalized insights, setting a new standard for wearable technology. Founded with backing from prominent investors like Andreessen Horowitz, NEA, and OpenAI CEO Sam Altman, the startup has raised over $33 million to date.
Dan Siroker, Limitless's CEO, described the acquisition as a crucial step in realizing Meta's vision of A.I.-enabled wearables. "We're no longer working on a weird fringe idea," he said. "We're building a future that now seems inevitable." The startup's focus on creating intuitive and personalized experiences aligns seamlessly with Meta's goals.
Meta has been aggressively investing in A.I., with CEO Mark Zuckerberg predicting that smart glasses will become ubiquitous, offering users an "extremely profitable business" when they reach widespread adoption. With this acquisition, the company is bolstering its Reality Labs division, led by new executive Alan Dye, who oversees design for Meta's A.I.-integrated devices.
The wearable A.I. market has been gaining traction in recent months, with Amazon acquiring Bee, Alphabet partnering with Warby Parker on smart glasses, and China's Alibaba pursuing its own A.I-integrated glasses initiative. However, consumer reactions to these products have been mixed, highlighting the need for seamless integration and intuitive design.
As Meta solidifies its position in this market, it is poised to shape the future of wearables and A.I.-enabled technology. With Limitless on board, the company is well-positioned to deliver innovative experiences that redefine user interaction with technology.