Microsoft is rolling out a new shopping feature within its Copilot AI assistant, allowing users to complete purchases directly in the chat interface without having to leave the platform. Dubbed "Copilot Checkout," this integration lets consumers save time by bypassing redirects to retailer websites. Currently available in the US and partnering with major e-commerce platforms such as PayPal, Shopify, Stripe, and Etsy, participating retailers include Urban Outfitters, Anthropologie, and Ashley Furniture.
The feature functions by embedding a shopping assistant within Copilot, where users can browse products, add items to their cart, and checkout without being redirected. The retailers remain the actual merchants of record, meaning they retain customer data, but Microsoft controls the interface. This streamlined experience could alleviate frustration associated with online shopping, particularly for those who find navigating multiple websites cumbersome.
However, concerns have been raised regarding potential issues with accuracy. OpenAI introduced a similar shopping assistant several months ago, which has reportedly experienced some hiccups, including errors in product details such as price and availability. In response, the company advised users to verify information on the merchant site for the most accurate details.
Microsoft's Copilot Checkout seems to address this issue by providing an integrated platform within Copilot, potentially reducing mistakes associated with manual data entry or redirects. Despite initial concerns, it appears that Microsoft has ironed out some of the kinks, offering a more streamlined shopping experience.
The feature functions by embedding a shopping assistant within Copilot, where users can browse products, add items to their cart, and checkout without being redirected. The retailers remain the actual merchants of record, meaning they retain customer data, but Microsoft controls the interface. This streamlined experience could alleviate frustration associated with online shopping, particularly for those who find navigating multiple websites cumbersome.
However, concerns have been raised regarding potential issues with accuracy. OpenAI introduced a similar shopping assistant several months ago, which has reportedly experienced some hiccups, including errors in product details such as price and availability. In response, the company advised users to verify information on the merchant site for the most accurate details.
Microsoft's Copilot Checkout seems to address this issue by providing an integrated platform within Copilot, potentially reducing mistakes associated with manual data entry or redirects. Despite initial concerns, it appears that Microsoft has ironed out some of the kinks, offering a more streamlined shopping experience.