NBA Star Kyrie Irving Puts His Money Where His Mouth Is with Direct-To-Fan Music Purchase
In a show of support for innovative artist LaRussell's direct-to-consumer model, NBA superstar Kyrie Irving recently paid a staggering $11,001 for the rapper's upcoming album 'Something's in the Water'. This generous donation not only demonstrates Irving's admiration for LaRussell's trailblazing approach to music sales but also underscores the growing recognition of this unconventional business strategy.
According to reports, LaRussell had generated $57,000 from 2,600 fans within the first 24 hours of releasing his album on sale. This impressive start has left a lot of industry observers and fellow artists impressed with LaRussell's vision for disrupting traditional music streaming norms.
West Coast legend Snoop Dogg also joined in to support LaRussell by donating $2,500 for the album, praising the rapper for "changin tha game". Meanwhile, comedian Cedric the Entertainer chipped in $1,000. Interestingly, fellow Bay Area artist E-40 and others were saluting LaRussell's forward-thinking approach.
Interestingly, LaRussell aims to sell at least 100,000 copies of his album within a 30-day period. This ambitious target highlights the potential for direct-to-consumer sales platforms like the EVEN platform to offer artists unprecedented levels of control over their creative output and revenue streams.
LaRussell has been quite vocal about his desire to break away from traditional music industry structures, which often prioritize profit margins over artist well-being. In an interview, he shared that "you don't know what's going to make you until you do something that could break you as well." This sentiment echoes the philosophy of many artists who are now turning to direct-to-consumer sales models to regain creative control and financial stability.
While other notable artists like Nipsey Hussle had experimented with similar approaches before him, LaRussell's innovative efforts have garnered significant attention from fans, peers, and industry heavyweights alike. With Irving's endorsement and numerous peer nods, it appears that the tide is indeed shifting towards more artist-centric music sales strategies – a shift that could benefit everyone involved in the creative process.
Ultimately, this direct-to-consumer transaction not only highlights LaRussell's resilience as an independent artist but also serves as a testament to the power of grassroots support and entrepreneurial spirit.
In a show of support for innovative artist LaRussell's direct-to-consumer model, NBA superstar Kyrie Irving recently paid a staggering $11,001 for the rapper's upcoming album 'Something's in the Water'. This generous donation not only demonstrates Irving's admiration for LaRussell's trailblazing approach to music sales but also underscores the growing recognition of this unconventional business strategy.
According to reports, LaRussell had generated $57,000 from 2,600 fans within the first 24 hours of releasing his album on sale. This impressive start has left a lot of industry observers and fellow artists impressed with LaRussell's vision for disrupting traditional music streaming norms.
West Coast legend Snoop Dogg also joined in to support LaRussell by donating $2,500 for the album, praising the rapper for "changin tha game". Meanwhile, comedian Cedric the Entertainer chipped in $1,000. Interestingly, fellow Bay Area artist E-40 and others were saluting LaRussell's forward-thinking approach.
Interestingly, LaRussell aims to sell at least 100,000 copies of his album within a 30-day period. This ambitious target highlights the potential for direct-to-consumer sales platforms like the EVEN platform to offer artists unprecedented levels of control over their creative output and revenue streams.
LaRussell has been quite vocal about his desire to break away from traditional music industry structures, which often prioritize profit margins over artist well-being. In an interview, he shared that "you don't know what's going to make you until you do something that could break you as well." This sentiment echoes the philosophy of many artists who are now turning to direct-to-consumer sales models to regain creative control and financial stability.
While other notable artists like Nipsey Hussle had experimented with similar approaches before him, LaRussell's innovative efforts have garnered significant attention from fans, peers, and industry heavyweights alike. With Irving's endorsement and numerous peer nods, it appears that the tide is indeed shifting towards more artist-centric music sales strategies – a shift that could benefit everyone involved in the creative process.
Ultimately, this direct-to-consumer transaction not only highlights LaRussell's resilience as an independent artist but also serves as a testament to the power of grassroots support and entrepreneurial spirit.