Startup Files Petition to Cancel X Corp's Twitter Trademarks, Plans to Launch New Social Network
A Virginia-based startup has filed a formal petition with the US Patent and Trademark Office (USPTO), asking for the cancellation of X Corporation's trademarks on "Twitter" and "tweet", citing that the tech giant had abandoned the names and logo. The group behind this initiative is known as Operation Bluebird, which aims to relaunch the popular social network under a new name: Twitter.new.
According to Operation Bluebird, Elon Musk's decision to rename the platform from Twitter to X marked a clear abandonment of the brand identity, creating an opening for the name to be formally abandoned. The group claims that X Corporation's lack of use and intention to resume use of the marks makes it easier to cancel them.
Operation Bluebird plans to launch its new social network, Twitter.new, as early as next year. The startup has already created a working prototype and is inviting users to reserve handles on the platform. However, neither X Corporation nor Elon Musk's team has commented on this development.
Michael Peroff, an Illinois attorney and founder of Operation Bluebird, sees this opportunity as a chance to reclaim one of technology's most recognized brands. "There certainly are alternatives," he said, "but none have the scale or brand recognition that Twitter did prior to Musk's takeover."
Peroff's business partner, Stephen Coates, an attorney who formerly served as Twitter's general counsel, shares similar sentiments. They aim to recreate some of the magic that made Twitter a hub for discussion and interaction.
The question remains whether Operation Bluebird can successfully cancel X Corporation's trademarks on "Twitter" and "tweet". Mark Lemley, a Stanford Law professor, pointed out that mere token use would not be enough to reserve the mark. However, if X Corporation can show that it plans to resume using Twitter, consumers may still associate the brand with the ex-social media site.
Mark Jaffe, an intellectual property attorney in California, believes that X Corporation may face a battle to keep the Twitter marks. The abandonment argument seems solid given Musk's statement that he would "bid adieu" to the Twitter brand and its iconic logo, affectionately known as "Larry Bird".
A Virginia-based startup has filed a formal petition with the US Patent and Trademark Office (USPTO), asking for the cancellation of X Corporation's trademarks on "Twitter" and "tweet", citing that the tech giant had abandoned the names and logo. The group behind this initiative is known as Operation Bluebird, which aims to relaunch the popular social network under a new name: Twitter.new.
According to Operation Bluebird, Elon Musk's decision to rename the platform from Twitter to X marked a clear abandonment of the brand identity, creating an opening for the name to be formally abandoned. The group claims that X Corporation's lack of use and intention to resume use of the marks makes it easier to cancel them.
Operation Bluebird plans to launch its new social network, Twitter.new, as early as next year. The startup has already created a working prototype and is inviting users to reserve handles on the platform. However, neither X Corporation nor Elon Musk's team has commented on this development.
Michael Peroff, an Illinois attorney and founder of Operation Bluebird, sees this opportunity as a chance to reclaim one of technology's most recognized brands. "There certainly are alternatives," he said, "but none have the scale or brand recognition that Twitter did prior to Musk's takeover."
Peroff's business partner, Stephen Coates, an attorney who formerly served as Twitter's general counsel, shares similar sentiments. They aim to recreate some of the magic that made Twitter a hub for discussion and interaction.
The question remains whether Operation Bluebird can successfully cancel X Corporation's trademarks on "Twitter" and "tweet". Mark Lemley, a Stanford Law professor, pointed out that mere token use would not be enough to reserve the mark. However, if X Corporation can show that it plans to resume using Twitter, consumers may still associate the brand with the ex-social media site.
Mark Jaffe, an intellectual property attorney in California, believes that X Corporation may face a battle to keep the Twitter marks. The abandonment argument seems solid given Musk's statement that he would "bid adieu" to the Twitter brand and its iconic logo, affectionately known as "Larry Bird".
gotta think about this, if Elon Musk is gonna ditch Twitter completely, then maybe it's time for someone else to take the reins... 
I mean, we've seen what happens when one of the big players just up and leaves - Twitter did start losing its magic. But on the other hand, doesn't X Corp kinda have a point if they're not using the names and logos? It's like they're abandoning the brand identity too 
Guess we'll just have to wait and see what happens when this new Twitter.new comes out... 
It's not just about being a social network anymore, it's also about having a piece of tech history on your hands.
. If they can pull it off, I think it could be interesting to see how people respond to the new platform. Will they still associate the name with Twitter? Only time will tell 
.
. If anyone can reclaim the magic of Twitter, it's Operation Bluebird. They're not just some random startup trying to cash in – they've got experience and expertise on their side 
. And let's be real, Elon Musk's decision to change the name from Twitter to X was pretty abrupt 
. I mean, who tries to abandon a brand like that? It's like they forgot what made Twitter so special in the first place 
. Fingers crossed for Operation Bluebird and Twitter.new!
I mean, Elon Musk's been kinda clear that he doesn't want Twitter anymore, so isn't that just proof enough that the name and everything are fair game? 
I don't really get why X Corporation wouldn't just let Twitter.new use the original trademarks and call it a day. 
i mean, can you imagine a social network that actually lives up to the hype of 2008-2017?! 
michael peroff is literally a genius and i'm all about that #twitternew life! 