TikTok's troubles in the US are prompting users to abandon ship - and flocking to an indie competitor. A recent surge in uninstalls has left a trail of frustrated users behind, with many citing technical issues as the primary reason for their departure.
Despite its efforts to shore up the app's stability, TikTok is still reeling from a power outage at one of its data centers, which has exacerbated problems with view counts and load times. The company's US daily active user base has seen a modest 2% increase over the last three months, but week-over-week growth remains flat.
Meanwhile, an independent app called UpScrolled has found itself catapulted to the top nine most-downloaded apps in the US App Store, with its popularity soaring since TikTok's recent changes. Users are drawn to the app's chronological feed and short-form video capabilities, which are eerily similar to those of Instagram.
While some may view UpScrolled as a fleeting fad, the company's founder, Issam Hijazi, is banking on long-term growth. "We're a tiny team building what Big Tech stopped being," he wrote in a recent tweet, acknowledging that his servers are struggling to keep up with demand. "Bear with us. We're on it."
The parallels between TikTok's downfall and that of Chinese app RedNote last year are striking. RedNote briefly took the top spot in the US before its popularity fizzled out as the "ban" on TikTok was lifted.
UpScrolled, however, is taking a different tack by positioning itself as an alternative to the big corporation-dominated short-form video landscape. "Too often, users are left uncertain about whether their voices will be heard or quietly suppressed," the company claims. "UpScrolled changes that by ensuring every post has a fair chance to be seen, creating an environment that is authentic, unfiltered, and equitable for all."
As TikTok continues to grapple with its technical issues, UpScrolled may just be poised to capitalize on user discontent. The question remains whether the indie app can sustain long-term growth in the face of increasing competition - or if it's simply a flash in the pan.
Despite its efforts to shore up the app's stability, TikTok is still reeling from a power outage at one of its data centers, which has exacerbated problems with view counts and load times. The company's US daily active user base has seen a modest 2% increase over the last three months, but week-over-week growth remains flat.
Meanwhile, an independent app called UpScrolled has found itself catapulted to the top nine most-downloaded apps in the US App Store, with its popularity soaring since TikTok's recent changes. Users are drawn to the app's chronological feed and short-form video capabilities, which are eerily similar to those of Instagram.
While some may view UpScrolled as a fleeting fad, the company's founder, Issam Hijazi, is banking on long-term growth. "We're a tiny team building what Big Tech stopped being," he wrote in a recent tweet, acknowledging that his servers are struggling to keep up with demand. "Bear with us. We're on it."
The parallels between TikTok's downfall and that of Chinese app RedNote last year are striking. RedNote briefly took the top spot in the US before its popularity fizzled out as the "ban" on TikTok was lifted.
UpScrolled, however, is taking a different tack by positioning itself as an alternative to the big corporation-dominated short-form video landscape. "Too often, users are left uncertain about whether their voices will be heard or quietly suppressed," the company claims. "UpScrolled changes that by ensuring every post has a fair chance to be seen, creating an environment that is authentic, unfiltered, and equitable for all."
As TikTok continues to grapple with its technical issues, UpScrolled may just be poised to capitalize on user discontent. The question remains whether the indie app can sustain long-term growth in the face of increasing competition - or if it's simply a flash in the pan.