TikTok's troubles have unwittingly given a small indie competitor an unexpected boost. The short-lived success of a new app called UpScrolled has drawn in users who are looking for alternatives to the struggling social media giant.
According to Sensor Tower, there was a 150 percent rise in uninstalls of TikTok in the US over the last three months - a worrying trend that suggests more and more people are losing patience with the platform's recent woes. Meanwhile, UpScrolled has seen its own downloads skyrocket to 41,000 between Thursday and Saturday, according to estimates.
The issues plaguing TikTok seem to have been caused by a power outage at one of its data centers, which resulted in multiple bugs affecting features like view counts and load times. The company is still working on fixing the problems, but until then, users are turning to UpScrolled as an alternative.
UpScrolled itself appears to be a straightforward social media app that allows users to share photos and short-form videos, with no ads for now - though the company has hinted at introducing them in the future. The app's mission is to provide an authentic, unfiltered environment where every post gets a fair chance to be seen.
The irony of TikTok's struggles giving rise to another social media platform isn't lost on the indie developer behind UpScrolled. In a tweet, the company's founder Issam Hijazi acknowledged that the app's popularity was rapid and sometimes overwhelming - but vowed to stay true to its mission and values.
While it remains to be seen whether UpScrolled can sustain its momentum in the long term, one thing is clear: for now at least, the company is seizing on TikTok's troubles as an opportunity.
According to Sensor Tower, there was a 150 percent rise in uninstalls of TikTok in the US over the last three months - a worrying trend that suggests more and more people are losing patience with the platform's recent woes. Meanwhile, UpScrolled has seen its own downloads skyrocket to 41,000 between Thursday and Saturday, according to estimates.
The issues plaguing TikTok seem to have been caused by a power outage at one of its data centers, which resulted in multiple bugs affecting features like view counts and load times. The company is still working on fixing the problems, but until then, users are turning to UpScrolled as an alternative.
UpScrolled itself appears to be a straightforward social media app that allows users to share photos and short-form videos, with no ads for now - though the company has hinted at introducing them in the future. The app's mission is to provide an authentic, unfiltered environment where every post gets a fair chance to be seen.
The irony of TikTok's struggles giving rise to another social media platform isn't lost on the indie developer behind UpScrolled. In a tweet, the company's founder Issam Hijazi acknowledged that the app's popularity was rapid and sometimes overwhelming - but vowed to stay true to its mission and values.
While it remains to be seen whether UpScrolled can sustain its momentum in the long term, one thing is clear: for now at least, the company is seizing on TikTok's troubles as an opportunity.