Pinterest Unveils Plan for Job Cuts and AI Push Amid Restructuring Efforts
As part of a broader effort to reallocate resources, Pinterest has announced plans to lay off under 15% of its workforce. The move comes as the image-sharing platform shifts its focus towards artificial intelligence, investing heavily in AI-powered products and prioritizing transformation initiatives.
The company's restructuring plan, which aims to be completed by the end of September, will result in pretax charges of $35 million to $45 million. This plan also includes reducing office space, a move aimed at minimizing costs as Pinterest continues to pivot its spending towards AI.
According to Pinterest, hundreds of workers are expected to be impacted by the job cuts, following a total headcount of approximately 5,200 employees as of last year's end. The company has accelerated its integration of AI in recent months, including the introduction of AI-powered updates to users' in-platform "boards" and the unveiling of Pinterest Assistant, which provides shopping recommendations.
This move is not unique to Pinterest; several tech companies have implemented similar restructuring efforts while increasing their investments in AI. Amazon recently announced plans to cut about 14,000 corporate jobs as it ramped up its AI initiatives.
As a result of this announcement, Pinterest shares plummeted by over 9% during midday trading on Tuesday. The company's decision reflects the shifting landscape of tech and social media companies, which are increasingly focusing on the integration of AI in their offerings to remain competitive.
As part of a broader effort to reallocate resources, Pinterest has announced plans to lay off under 15% of its workforce. The move comes as the image-sharing platform shifts its focus towards artificial intelligence, investing heavily in AI-powered products and prioritizing transformation initiatives.
The company's restructuring plan, which aims to be completed by the end of September, will result in pretax charges of $35 million to $45 million. This plan also includes reducing office space, a move aimed at minimizing costs as Pinterest continues to pivot its spending towards AI.
According to Pinterest, hundreds of workers are expected to be impacted by the job cuts, following a total headcount of approximately 5,200 employees as of last year's end. The company has accelerated its integration of AI in recent months, including the introduction of AI-powered updates to users' in-platform "boards" and the unveiling of Pinterest Assistant, which provides shopping recommendations.
This move is not unique to Pinterest; several tech companies have implemented similar restructuring efforts while increasing their investments in AI. Amazon recently announced plans to cut about 14,000 corporate jobs as it ramped up its AI initiatives.
As a result of this announcement, Pinterest shares plummeted by over 9% during midday trading on Tuesday. The company's decision reflects the shifting landscape of tech and social media companies, which are increasingly focusing on the integration of AI in their offerings to remain competitive.