Netflix's $82.7 billion deal to acquire Warner Bros Discovery has left the tech giant with an unexpected gem: TNT Sports' UK operation, which holds domestic rights for the Premier League until 2029 and Champions League until 2027. This development suggests that Netflix may end up acquiring the Premier League rights without having to actively pursue them.
The irony lies in the fact that Netflix has previously shown little interest in buying premium sports rights. However, its recent acquisition of WBD's studio and streaming businesses, including TNT Sports' UK operation, has led some to speculate that it may now be a major player in the Premier League market.
With Paramount+ having already acquired Champions League rights on behalf of its parent company, Netflix would need to follow suit if it wishes to inherit the Premier League rights as part of a WBD purchase. However, this is unlikely given the Premier League's reluctance to sell its rights globally in the post-2029 cycle.
Instead, the Premier League may opt for a market-by-market approach, with Netflix bidding on individual games or seasons. This could provide an opportunity for the league to generate additional revenue from its most valuable property.
The timing of this potential development is fortuitous, given that the Premier League's domestic rights deal with Sky Sports and TNT Sports is currently halfway through its four-year cycle. As the league prepares for the next auction, it may view Netflix as a welcome addition to its broadcast stable.
While details surrounding Netflix's plans for sport remain unclear, one thing is certain: the outcome of the WBD takeover will have significant implications for the global sports broadcasting landscape.
The irony lies in the fact that Netflix has previously shown little interest in buying premium sports rights. However, its recent acquisition of WBD's studio and streaming businesses, including TNT Sports' UK operation, has led some to speculate that it may now be a major player in the Premier League market.
With Paramount+ having already acquired Champions League rights on behalf of its parent company, Netflix would need to follow suit if it wishes to inherit the Premier League rights as part of a WBD purchase. However, this is unlikely given the Premier League's reluctance to sell its rights globally in the post-2029 cycle.
Instead, the Premier League may opt for a market-by-market approach, with Netflix bidding on individual games or seasons. This could provide an opportunity for the league to generate additional revenue from its most valuable property.
The timing of this potential development is fortuitous, given that the Premier League's domestic rights deal with Sky Sports and TNT Sports is currently halfway through its four-year cycle. As the league prepares for the next auction, it may view Netflix as a welcome addition to its broadcast stable.
While details surrounding Netflix's plans for sport remain unclear, one thing is certain: the outcome of the WBD takeover will have significant implications for the global sports broadcasting landscape.