The Kennedy Center Honors is getting a major makeover, literally. The iconic rainbow ribbon has been ditched in favor of a sleek, deep blue medallion adorned with gold details. For the first time since its inception nearly five decades ago, the medal is undergoing a significant redesign.
According to sources close to the White House and Kennedy Center leadership, the overhaul was the result of an extensive collaboration between officials, design experts, and Tiffany & Co., who were tasked with giving the Honors a fresh new look. The updated medallion boasts a circular design at its center, accompanied by a simplified ribbon loop that breaks away from the traditional multicolored aesthetic.
The change has been met with both excitement and controversy online, as some have expressed nostalgia for the rainbow design, which had become synonymous with the awards since 1978. However, Kennedy Center officials insist that the redesign is part of a broader branding update aimed at unifying the visual identity of the ceremony across all platforms, including the stage production, broadcast elements, and printed materials.
The updated medal will make its debut this year's Honors ceremony, which promises to be more visually stunning than ever. According to Chairman Donald Trump, the event will be "the highest-rated show that they've ever done." The ceremony's new staging, lighting, and presentation segments are designed to match the revised aesthetic, while production staff assure that the updated ribbon and medallion will be prominently featured in the televised broadcast.
This year's Honors will also see a series of honorees receive their first-ever gold medals, featuring an etching of the Kennedy Center with a hint of rainbow colors at the top and bottom. The list of recipients includes KISS, Michael Crawford, Gloria Gaynor, George Strait, and Sylvester Stallone.
The changes come just days after Trump hosted the FIFA World Cup Draw, where he presented himself with a newly created "FIFA Peace Prize," which has now been incorporated into the Honors ceremony decor. As the stage is set for this year's Kennedy Center Honors, fans are eagerly anticipating what the new look and feel will bring to the beloved awards ceremony.
According to sources close to the White House and Kennedy Center leadership, the overhaul was the result of an extensive collaboration between officials, design experts, and Tiffany & Co., who were tasked with giving the Honors a fresh new look. The updated medallion boasts a circular design at its center, accompanied by a simplified ribbon loop that breaks away from the traditional multicolored aesthetic.
The change has been met with both excitement and controversy online, as some have expressed nostalgia for the rainbow design, which had become synonymous with the awards since 1978. However, Kennedy Center officials insist that the redesign is part of a broader branding update aimed at unifying the visual identity of the ceremony across all platforms, including the stage production, broadcast elements, and printed materials.
The updated medal will make its debut this year's Honors ceremony, which promises to be more visually stunning than ever. According to Chairman Donald Trump, the event will be "the highest-rated show that they've ever done." The ceremony's new staging, lighting, and presentation segments are designed to match the revised aesthetic, while production staff assure that the updated ribbon and medallion will be prominently featured in the televised broadcast.
This year's Honors will also see a series of honorees receive their first-ever gold medals, featuring an etching of the Kennedy Center with a hint of rainbow colors at the top and bottom. The list of recipients includes KISS, Michael Crawford, Gloria Gaynor, George Strait, and Sylvester Stallone.
The changes come just days after Trump hosted the FIFA World Cup Draw, where he presented himself with a newly created "FIFA Peace Prize," which has now been incorporated into the Honors ceremony decor. As the stage is set for this year's Kennedy Center Honors, fans are eagerly anticipating what the new look and feel will bring to the beloved awards ceremony.