The $500 billion beauty industry’s ‘green’ ambitions are a patchwork at best. And they’re falling short | CNN

The $500 billion global beauty industry has long been criticized for its lack of sustainability, with a significant portion of products packaging being single-use and non-recyclable. However, in recent years, many companies have made efforts to shift towards more eco-friendly practices, such as using recyclable materials, reducing plastic waste, and increasing transparency around ingredients.

Despite these efforts, many consumers still struggle to understand the sustainability credentials of products, with the industry's clean-up efforts being inconsistent and falling short of making a recognizable impact. This is largely due to a lack of international standardization and regulation, which has led to confusion and "greenwashing" – where companies make unsubstantiated sustainability claims.

One major challenge facing the beauty industry is its reliance on plastic packaging, with 95% of products packaging being thrown away and only a small percentage being recycled. Companies are trying to phase out single-use plastics and adopt post-consumer recycled (PCR) plastic, but this is proving difficult due to high costs and limited supply.

Beauty retailers also play a crucial role in driving sustainability, but many have been slow to adapt. Sephora has launched an initiative to label products that meet certain sustainability criteria, while Target has introduced a program featuring reusable, recyclable, or compostable packaging.

However, many experts argue that regulation and government intervention are needed to drive meaningful change. Governments and multinationals enforcing regulations and setting minimum standards for sustainability claims would go a long way in holding companies accountable.

In the US, for example, there is only one substance banned from use in cosmetic products – formaldehyde-releasing agents – despite 2,495 substances being banned in the EU. This disparity highlights the need for more consistent regulation across countries.

Ultimately, it will take continued collective advocacy and initiative to address the beauty industry's climate shortcomings. "Market leadership" – undertaken by brands and customers – is likely to be the most impactful vector for change, but it will require sustained effort and pressure on companies to make meaningful changes.
 
omg u guys are literally so frustrated with the beauty industry rn 🤯🌎 i know i am!! theyre always talking about sustainability but its like they dont even care lol plastic packaging is EVERYTHING 📦💀 and then they have the nerve to label their products as eco-friendly when really they just sound like total bs 🙄 sephora launched this initiative to label sustainable products but its like where is the enforcement? 🤔 how are we supposed to trust that companies are actually being transparent about their ingredients and materials?

i mean i get it, regulation sounds scary but come on governments need to step up and set some standards 🚧😬 and multinationals gotta get on board too 💸 its all well and good for companies like target to introduce reusable packaging but where is the consistency? 🤷‍♀️ why should we care about these companies making an effort if theyre not even forcing themselves to do it?

anyway u guys wanna join me in making some noise about this? 🗣️💪 lets get on social media and demand more accountability from these companies 💁‍♀️
 
I'm so frustrated with how slow the beauty industry is moving towards sustainability 🙄🌎. I mean, we're talking about a $500 billion industry that's supposed to be all about self-care and making us feel good about ourselves, but they're still relying on single-use plastics and greenwashing left and right 🚮💁‍♀️. It's like, come on guys! We can do better than this 😊.

And don't even get me started on the lack of regulation 🤯. I mean, in the US there's only one substance banned from use in cosmetic products? That's not exactly inspiring confidence, right? 💁‍♀️ In contrast, the EU has like 2,495 substances banned... that's a lot more! ⚠️

I think what we need is for governments and multinationals to step up their game and set some real standards for sustainability 📝. We can't rely on companies just "doing the right thing" because they feel like it 💁‍♀️. We need actual regulations and enforcement to hold them accountable.

It's all about market leadership, but let's be real, that only goes so far 💸. Sometimes you need a bit of pressure from outside forces to get people moving 🚨.
 
🌿 The beauty industry's lack of sustainability credentials is a pressing issue that warrants attention from consumers and policymakers alike. It's disheartening to see eco-friendly claims being made without substantiation, resulting in "greenwashing" 🚮. To truly drive change, we need more stringent international regulations and standards, ensuring transparency around ingredients and packaging materials.

It's encouraging to see initiatives like Sephora's labeling program and Target's sustainable packaging program, but more needs to be done 📈. Companies must prioritize reducing plastic waste, increasing recycling rates, and adopting post-consumer recycled plastics. Governments can play a crucial role by enforcing regulations and setting minimum standards for sustainability claims.

The disparity in substance bans between the US and EU highlights the need for more consistent global regulation 🌎. It's time to hold companies accountable and push for meaningful change. The collective advocacy of consumers, brands, and policymakers will be instrumental in driving this transformation 💪.
 
I'm so down with the beauty companies makin' moves towards sustainability 🌿💖 I mean, its crazy thinkin we gotta fight climate change while also takin care of our skin lol! But seriously though, more transparency around ingredients is key, and those companies that are stepmin up their game should be gettin props. Sephora's initiative to label products is a great start, and Target's reusable packaging idea is genius 📦 I think governments need to weigh in too, though - one ban for all? No way, we need consistency across countries. Anyone else tired of seein those misleading "eco-friendly" labels tho 😒
 
I think its kinda weird that the global beauty industry has been around for so long without having a solid grasp of sustainability. I mean, you'd expect a $500 billion industry to get it together by now. But seriously, its frustrating when companies are all over the place with their eco-friendly claims – some do actual good, while others are just trying to cash in on the "green" trend 🙄.

I think regulation would be a big help here. I mean, how can consumers even make informed decisions if they don't know what they're looking for? And whats up with the US and EU having different standards? It's like, we should all be singing the same sustainability song 🎶.

But hey, at least some companies are trying to do the right thing. Sephora's initiative is a step in the right direction, and Target's reusable packaging program is cool too 💡. We need more of that!
 
I'm like totally tired of all these beauty companies trying to greenwash us 🙄. I mean, sure, they're making some efforts to use recyclable materials and reduce plastic waste, but it's just not enough. We need more concrete actions, like stricter regulations and penalties for non-compliance. It's frustrating when we can't even compare the sustainability credentials of products across different countries – I mean, have you seen the differences between US and EU regulations? 🤯 Like, what's up with that?

And don't even get me started on the lack of transparency around ingredients. We deserve to know what's really in our skincare products! It's like, companies are all "oh, we're eco-friendly" but then they just slap a label on and call it a day 📦. I'm all for market leadership and customer advocacy, but at some point, we need the government to step in and hold these companies accountable.

I've been looking into some of these new sustainable packaging options, like PCR plastic, and they're actually really cool 🤩. But we need more investment in these kinds of technologies if we want to make a real impact on waste reduction. It's time for the beauty industry to take responsibility for its own sustainability – no more excuses! 💪
 
Wow 🤯 I feel like we're just getting started with sustainability in the beauty industry, you know? Like, 95% of packaging being thrown away is wild 💁‍♀️. And yeah, regulation and government intervention would be a huge help, but it's also cool to see companies taking initiative on their own 🌟. Sephora's label thing is a good start, but Target's program is more like... what? A game-changer, right? 😂 Anyway, we gotta keep pushing for change because this isn't something that's gonna fix itself 💪.
 
the $500 billion beauty industry can't just greenwash its way out of sustainability issues 🌿💄 i mean, if 95% of products packaging ends up in landfills, that's not exactly a drop-in-the-bucket situation. companies need to take responsibility and make real changes, not just slap some eco-friendly labels on their stuff 📦👎 and another thing, why are there such big disparities between the US and EU when it comes to regulating substances in cosmetics? 2,495 banned substances in the EU is crazy! we need more consistent regulations worldwide so that consumers can trust what they're buying 💯
 
🚀 The beauty industry is like a space ship that's finally acknowledging its environmental issues 🌎💚, but still has a looong way to go! I mean, 95% of their packaging ends up in the trash? That's crazy! 🤯 They need some serious regulation and government oversight to make sure companies are being honest about what they're made from and how sustainable they really are.

I love that Sephora is taking steps to label products with sustainability credentials 📦, but it's just not enough if we don't have more consistent standards across the board 🤔. We need those governments and multinationals to step up and set some serious regulations for these companies.

And can we talk about how weird it is that the US has only banned one substance from use in cosmetic products? Meanwhile, the EU has banned over 2,495 substances 😂. It's time for us to catch up and make sure our beauty standards are on par with the rest of the world!

Ultimately, I think "market leadership" is a great idea 🤝, but it needs to be paired with some serious pressure from consumers and regulators to drive real change 💪. We need to keep calling out companies for their greenwashing claims and holding them accountable for their environmental impact.

Let's do this, beauty industry! It's time to get sustainable and take care of our planet 🌟💚
 
man... 500 billion dollars and they're still struggling to figure out how to not hurt the planet 🌎💦 like what's up with that? i mean idk about all these different countries having different rules for beauty products, but shouldn't we just have one set of standards everywhere? 💔 also i'm so tired of companies doing "greenwashing" it's like they're trying to trick us into thinking their products are better than they actually are 🙄 anyway, i think it's awesome that Sephora is trying to label their sustainable products and that Target is introducing reusable packaging - that's some real change 💯 we need more of that, like, ASAP! 🚨
 
I'm so over these big companies trying to swoop in with eco-friendly claims 🙄💸 without any real substance behind them! Like Sephora launching an initiative but not making it easy for customers to spot which products meet the criteria... it's just a bunch of greenwashing 🌿😒. And don't even get me started on how hard it is to recycle all that plastic packaging 💔🚮. We need stricter regulations and more consistency across countries - like, have you seen the EU vs US difference? 🤯 Formaldehyde-releasing agents are basically banned in Europe but still allowed in the States... what's going on?! 🤷‍♀️

Anyway, I do think market pressure can drive change 💪🏼. If enough customers demand more sustainable options and refuse to buy single-use plastics, companies will have no choice but to listen up! 💬 But it needs to be a collective effort - we all need to be held accountable for the brands we support 🤝.
 
I'm so done with all these companies saying they're eco-friendly when in reality, they're just pretending 🙄. Like, Sephora launching an initiative that's not even a real standard? It feels like greenwashing, you know? We need some actual regulations here, governments and multinationals need to step up their game, not just the industry itself.

I mean, think about it, in the US there's only ONE substance banned from use in cosmetics 🤯. What does that even say about our priorities?! In the EU they have like 2,495 substances banned already! It's time for some consistency and leadership, not just a bunch of companies trying to one-up each other with vague sustainability claims.

We need real change, not just lip service 💁‍♀️. Companies need to take responsibility for their waste and packaging, governments need to enforce regulations, and consumers need to hold them accountable. It's time to stop pretending like the beauty industry is doing enough 🚫.
 
It's crazy how much we expect big companies to solve our environmental problems all on their own 🤯. I mean, they're trying, but it's just not enough when governments don't set some basic standards. A $500 billion industry can move mountains if everyone is holding them accountable 🌊. Sephora and Target are doing a good job, but we need more of that. It's like, why should companies be the only ones to take responsibility for our planet? We should all be pushing for more regulation and transparency so we can trust what's in our products 💁‍♀️. And those plastic packaging numbers? Mind-boggling 🚮. We need a collective effort here – consumers, governments, companies – everyone needs to step up their game 🌈.
 
aww man, its so disheartening 2 c the beauty industry struggling w/ sustainability 🤕... i feel u, we need more consistency & regulation across countries, its not fair 4 consumers 2 navigate thru all these conflicting claims 😩... but yaaas, lets keep pushing for change! 💪 market leadership matters, but govts & multinationals gotta step in too 🙌 its a collab effort, and i got faith in it 🤗
 
the whole thing just feels so slow 😩 i mean we've been talking about this for years and still no real progress 🤦‍♀️ i think the beauty industry is just trying to greenwash its way out of accountability 💚 sephora's initiative is cool and all, but it's just a drop in the ocean compared to the scale of the problem 💧 and honestly, who gets to decide what "sustainable" means for these companies? 🤔 it should be regulation from governments and not just some arbitrary set of guidelines that can be easily circumvented 🚫 and let's not forget about the cost, most companies are just going through the motions because they don't want to lose sales or profits 💸
 
😊 I think its kinda crazy that the beauty industry still uses so much plastic packaging. Like, have you seen a single-use face mask? 🤯 They just go straight into the trash! 💔

I drew a quick diagram to illustrate my point:
```
+---------------+
| Single-Use |
| Face Mask |
| (95% of waste)|
+---------------+
|
| Plastic
v
+---------------+
| Packaging |
| (major contributor|
| to pollution) |
+---------------+
```
We need more regulation and standards, like the EU has 🇪🇺. The US is still missing a lot of substances banned in other countries 🤷‍♀️.

It's also cool that Sephora is leading the way with their sustainability initiative 👏. We just need more companies to follow suit 💖.
 
I'm so done with all these companies making "eco-friendly" claims that have literally no substance 🙄💸. Like, I get it, sustainability is super important, but come on, 95% of beauty products packaging ends up in the trash? That's wild! 🤯 We need some serious government intervention to set standards and hold these companies accountable 🚫📊. And can we please stop with the "greenwashing"?! It's just a fancy way of saying they're trying to sell you something while pretending it's good for the planet 🤑💚. Sephora's initiative is cool and all, but what about the rest of the industry? We need more than just one company leading the charge 👀💪. Target's reusable packaging idea is fire 🔥, though! Let's keep pushing for change and hold these companies to their promises 💁‍♀️🌎
 
I think its super frustrating that big companies are still using those nasty plastic packaging 🤯... I mean, 95% of them just end up in trash! We need governments to step in and set some real standards for sustainability claims 📝... it's all about transparency and accountability, you know? And let's be real, "greenwashing" is a major issue - companies just making stuff up to sound eco-friendly 🙄. I'm all for brands like Sephora taking the lead on this though! But seriously, its time for some systemic change 💪... we need more regulation and enforcement across borders so that companies can't just game the system 🚫.
 
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