As the last remnants of its magnetic field fade from view, the MetroCard is set to become an unlikely relic of history - a symbol of bygone eras when the subway was a true urban institution. In December, the New York Transit Museum will unveil "FAREwell, MetroCard," a poignant exhibit that chronicles the card's remarkable journey from humble beginnings to cultural icon.
Through a curation of rare artifacts and nostalgic media, visitors will embark on a fascinating odyssey through the MetroCard's story. From its origins to its widespread adoption, the exhibition promises to delve into the technology behind it, as well as the numerous ways it captured the hearts of New Yorkers. The museum's curated selection of memorabilia includes vintage ads featuring the anthropomorphized Cardvaark mascot and even a limited edition MetroCard with a Twin Peaks tie-in.
As curator Jodi Shapiro aptly observes, the city's ambivalence towards change often renders its most iconic institutions - in this case, the subway - equally cherished and reluctantly relinquished. This sentiment is reflected in the museum's decision to also explore how the MetroCard has been repurposed as art, acknowledging the emotional attachment that New Yorkers have with their transit systems.
"It's just the nature of New York," Shapiro remarks stoically, echoing her own experience living through the phasing out of the subway token. "I can't think of any other big cities that have this kind of emotional connection to their transit systems." The museum's forthcoming exhibit will serve as a testament to the MetroCard's lasting impact on the city's cultural fabric.
As the MetroCard makes way for its successor, OMNY, the MTA is indulging in some lighthearted nostalgia. Edible tributes to the card can be found at Carvel and Zabar's, with "free MetroCard sprinkles" and limited-edition Cardvaark cookies serving as a sweet reminder of the iconic payment method's eventual departure from our daily lives.
The "FAREwell, MetroCard" exhibit will open on December 17 at the New York Transit Museum, where entry costs $10 for adults and $5 for kids.
Through a curation of rare artifacts and nostalgic media, visitors will embark on a fascinating odyssey through the MetroCard's story. From its origins to its widespread adoption, the exhibition promises to delve into the technology behind it, as well as the numerous ways it captured the hearts of New Yorkers. The museum's curated selection of memorabilia includes vintage ads featuring the anthropomorphized Cardvaark mascot and even a limited edition MetroCard with a Twin Peaks tie-in.
As curator Jodi Shapiro aptly observes, the city's ambivalence towards change often renders its most iconic institutions - in this case, the subway - equally cherished and reluctantly relinquished. This sentiment is reflected in the museum's decision to also explore how the MetroCard has been repurposed as art, acknowledging the emotional attachment that New Yorkers have with their transit systems.
"It's just the nature of New York," Shapiro remarks stoically, echoing her own experience living through the phasing out of the subway token. "I can't think of any other big cities that have this kind of emotional connection to their transit systems." The museum's forthcoming exhibit will serve as a testament to the MetroCard's lasting impact on the city's cultural fabric.
As the MetroCard makes way for its successor, OMNY, the MTA is indulging in some lighthearted nostalgia. Edible tributes to the card can be found at Carvel and Zabar's, with "free MetroCard sprinkles" and limited-edition Cardvaark cookies serving as a sweet reminder of the iconic payment method's eventual departure from our daily lives.
The "FAREwell, MetroCard" exhibit will open on December 17 at the New York Transit Museum, where entry costs $10 for adults and $5 for kids.