Next, a UK-based clothing retailer, has been quietly expanding its wings globally while many high street rivals struggle. The brand is transforming itself into a much larger player by acquiring various labels, including Cath Kidston and FatFace, and controlling the distribution rights of popular US brands like Victoria's Secret, Bath & Body Works, and Gap.
Next's London Oxford Street store exemplifies this shift. It boasts an extensive kids' clothing section, men's suiting department, and a women's wear area that appeals to teenage daughters. This eclectic mix has drawn in customers who are looking for quality products beyond work attire or children's clothing.
Under the leadership of Simon Wolfson, Next has snapped up Reiss and Joules, two UK brands, as well as smaller investments in Sealskinz outdoorwear, Swoon sofa manufacturer, and quirky homeware label Rockett St George. The company has also secured licensing deals with Ted Baker, AllSaints kids ranges, Laura Ashley homeware and fashion.
Last year, Next generated £1 billion in sales from non-Next brands online in the UK, a significant increase from £434 million five years ago. Internationally, non-Next products accounted for 20% of the group's £930m international sales last year. The company credits improvements in design, quality, and marketing as contributing factors to its surge.
Richard Chamberlain, an analyst at RBC Capital Markets, attributes Next's success to its focus on logistics, customer loyalty, and analytics. The retailer has been investing heavily in IT and logistics, allowing it to efficiently manage websites and delivery networks.
Next's growth is not just about its own brand but also about its expanding portfolio of licensed labels. The company's performance was buoyed by Marks & Spencer's struggles following a cyberattack that forced the latter to close its online business for several weeks.
Despite closing around 40 stores in the past five years, Next has maintained UK retail sales at similar levels and is now gaining popularity overseas. With its robust logistics system, customer loyalty program, and strategic investments, Next is well-positioned to continue growing as a major player in the global clothing market.
Next's London Oxford Street store exemplifies this shift. It boasts an extensive kids' clothing section, men's suiting department, and a women's wear area that appeals to teenage daughters. This eclectic mix has drawn in customers who are looking for quality products beyond work attire or children's clothing.
Under the leadership of Simon Wolfson, Next has snapped up Reiss and Joules, two UK brands, as well as smaller investments in Sealskinz outdoorwear, Swoon sofa manufacturer, and quirky homeware label Rockett St George. The company has also secured licensing deals with Ted Baker, AllSaints kids ranges, Laura Ashley homeware and fashion.
Last year, Next generated £1 billion in sales from non-Next brands online in the UK, a significant increase from £434 million five years ago. Internationally, non-Next products accounted for 20% of the group's £930m international sales last year. The company credits improvements in design, quality, and marketing as contributing factors to its surge.
Richard Chamberlain, an analyst at RBC Capital Markets, attributes Next's success to its focus on logistics, customer loyalty, and analytics. The retailer has been investing heavily in IT and logistics, allowing it to efficiently manage websites and delivery networks.
Next's growth is not just about its own brand but also about its expanding portfolio of licensed labels. The company's performance was buoyed by Marks & Spencer's struggles following a cyberattack that forced the latter to close its online business for several weeks.
Despite closing around 40 stores in the past five years, Next has maintained UK retail sales at similar levels and is now gaining popularity overseas. With its robust logistics system, customer loyalty program, and strategic investments, Next is well-positioned to continue growing as a major player in the global clothing market.