Meta's Text-Based App Threads Hits 150 Million Daily Users as Ads Ramp Up
Meta has reached a significant milestone with its text-based app Threads, growing to 150 million daily active users. The milestone was announced during the company's third-quarter earnings call, where CEO Mark Zuckerberg shared that Threads is "on track to become the leader in its category."
The rapid growth of Threads can be attributed to improvements made to Meta's AI recommendation systems, which have resulted in a 10% increase in time spent by users within the app. This surge in engagement has raised hopes among analysts and investors that Threads could soon surpass Instagram as Meta's next billion-person app.
As part of its efforts to expand Threads, Instagram chief Adam Mosseri revealed that the company is exploring algorithm personalization controls for the platform. This move aims to provide users with more relevant content based on their interests, which in turn will help increase user engagement and retention.
However, not all news from Meta's earnings call was positive. The company also confirmed that ads are ramping up on Threads, now running globally in 30 countries after a successful test earlier this year. This move has sparked concerns among some users about the potential impact of targeted advertising on their online experience.
To address these concerns, Meta CFO Susan Li announced that the company will expand ad formats on Threads to include video ads, following its typical monetization playbook. With a focus on optimizing ad performance and user engagement, Meta is betting big on Threads as a key revenue driver for its future growth.
As Threads continues to grow in popularity, it remains to be seen how the platform's algorithm personalization controls and ad formats will evolve. One thing is certain, however - Meta's decision to prioritize Threads has sent a clear message that the company sees significant potential in its text-based app, both for user engagement and revenue growth.
Meta has reached a significant milestone with its text-based app Threads, growing to 150 million daily active users. The milestone was announced during the company's third-quarter earnings call, where CEO Mark Zuckerberg shared that Threads is "on track to become the leader in its category."
The rapid growth of Threads can be attributed to improvements made to Meta's AI recommendation systems, which have resulted in a 10% increase in time spent by users within the app. This surge in engagement has raised hopes among analysts and investors that Threads could soon surpass Instagram as Meta's next billion-person app.
As part of its efforts to expand Threads, Instagram chief Adam Mosseri revealed that the company is exploring algorithm personalization controls for the platform. This move aims to provide users with more relevant content based on their interests, which in turn will help increase user engagement and retention.
However, not all news from Meta's earnings call was positive. The company also confirmed that ads are ramping up on Threads, now running globally in 30 countries after a successful test earlier this year. This move has sparked concerns among some users about the potential impact of targeted advertising on their online experience.
To address these concerns, Meta CFO Susan Li announced that the company will expand ad formats on Threads to include video ads, following its typical monetization playbook. With a focus on optimizing ad performance and user engagement, Meta is betting big on Threads as a key revenue driver for its future growth.
As Threads continues to grow in popularity, it remains to be seen how the platform's algorithm personalization controls and ad formats will evolve. One thing is certain, however - Meta's decision to prioritize Threads has sent a clear message that the company sees significant potential in its text-based app, both for user engagement and revenue growth.
! i was using threads like crazy after they introduced those cool ai recs 
now it's easy to discover new creators & content. but yeah, ads are gonna be a thing on this platform too... hope they don't overwhelm the feed tho 
video ads would be sick though 
think meta's got this one right tho, algorithm personalization is key. less clutter, more awesome content 
I mean, 150 million daily users is crazy! It's like, what can't this app do? 
And all these ad concerns are kinda expected, you know? Targeted ads might be annoying to some, but think of it as a way for businesses to connect with people who actually care about their stuff 
Plus, video ads on Threads could make the platform even more engaging. I'm all for giving users what they want - more content that's relevant and interesting! 
. But, like, what's up with ads ramping up already? Can't we just chill for a sec before they ruin the vibe? 
I'm all for monetization, but gotta make sure it doesn't compromise user experience, you know? 
maybe its time to rethink our online experience instead of just whining about every tiny thing.
i was one of those lucky ones who got in on the ground floor back when it first launched and now it's like a whole different platform 
Also, I think the algorithm personalization controls are a good start, but how will they balance giving users relevant content with keeping them engaged? It's a fine line to walk... 
Meta thinks it can just slap some ads on Threads and we'll be hooked