I'm not getting too excited about all these racing events... I mean, don't get me wrong, it's cool that Sky Sports Racing is showing live coverage and whatnot, but are we really expecting people to care about horse racing? It feels like just another fad to me
. Everyone's always talking about the next big thing or the latest trend, but when does it actually stick around? Will Kateira and Docpickedme be remembered in 5 years or are they just fleeting pop culture moments? 