As the holiday season approaches, Americans are trading in their artificial Christmas trees for a more traditional look and feel. For farmers like Scott Powell of Dutchman Tree Farms in northern Michigan, tariffs on imported plastic trees have made real Christmas trees a more attractive option.
According to Powell, the majority of his farm's production will be shipped out this year, with over 500,000 real Christmas trees heading to homes across the country. While prices for these trees haven't increased, the cost of importing artificial trees has skyrocketed due to tariffs imposed by President Trump earlier this year.
The National Tree Company's CEO Chris Butler estimates that 85% of Americans still prefer artificial Christmas trees, but with prices rising between $10 to $15 per tree, it's becoming harder for his company to compete. Butler is now lobbying lawmakers to push for tariff relief, citing the need for exemptions for products like bananas and coffee, which are also subject to tariffs.
For some families, however, the benefits of real Christmas trees outweigh any potential cost increases. David Pena, who handpicked an 8-foot-tall Fraser pine at Dutchman Tree Farms, credits the scent of the tree with evoking memories from his childhood. "It's the smell and the joy of bringing that real tree into their home," says farmer Scott Powell. "That's what we're really selling."
As the holiday season gets underway, it seems that tariffs on artificial Christmas trees may have inadvertently made real trees more attractive to consumers. With prices remaining steady despite the tariff increases, farmers like Powell are banking on the nostalgic appeal of real Christmas trees to drive sales.
According to Powell, the majority of his farm's production will be shipped out this year, with over 500,000 real Christmas trees heading to homes across the country. While prices for these trees haven't increased, the cost of importing artificial trees has skyrocketed due to tariffs imposed by President Trump earlier this year.
The National Tree Company's CEO Chris Butler estimates that 85% of Americans still prefer artificial Christmas trees, but with prices rising between $10 to $15 per tree, it's becoming harder for his company to compete. Butler is now lobbying lawmakers to push for tariff relief, citing the need for exemptions for products like bananas and coffee, which are also subject to tariffs.
For some families, however, the benefits of real Christmas trees outweigh any potential cost increases. David Pena, who handpicked an 8-foot-tall Fraser pine at Dutchman Tree Farms, credits the scent of the tree with evoking memories from his childhood. "It's the smell and the joy of bringing that real tree into their home," says farmer Scott Powell. "That's what we're really selling."
As the holiday season gets underway, it seems that tariffs on artificial Christmas trees may have inadvertently made real trees more attractive to consumers. With prices remaining steady despite the tariff increases, farmers like Powell are banking on the nostalgic appeal of real Christmas trees to drive sales.