England's victory in the Euro 2025 tournament has sparked a significant increase in media attention and discussion of women's football, but its impact on domestic women's football leagues is less clear-cut. The amount of exposure for WSL (Women's Super League) matches has grown substantially since England's team won their first major title in 2022, with an average attendance of over 6,500 fans per game this season. However, the most recent triumph in Switzerland has not led to the same level of attendance and engagement as seen after Euro 2022.
Some clubs have reported increased success at drawing crowds, such as Arsenal, which now plays most of its home games at Goodison Park following the men's team moving to a new stadium. The club has seen significant increases in attendances for its WSL matches. However, overall attendance figures are still lower than they were after England won Euro 2022.
The success of the national team has had an impact on women's football, with major brands such as Barclays investing heavily in the league and increasing sponsorship deals. The league has also seen significant growth in social media following, with current England players having millions of followers on Instagram.
However, there are still concerns about providing adequate facilities for female players. Sportswear giant Nike announced it would provide free boots for WSL and WSL2 players, as well as gloves for keepers, to address the issue of injuries caused by using men's boots.
The introduction of professionalism in the second tier has also led to changes in the league structure. The top division now features 12 full-time teams, while a new promotion place has been added from the third tier, giving more opportunities for teams to progress up the pyramid.
At grassroots level, the game seems to be thriving. Sport England reported an increase of 165,000 girls playing football regularly between 2017 and 2023, with almost 100,000 women taking up the sport over the same period. The FA also saw a significant increase in daily searches for female football-playing opportunities on its website after the Euro 2022 final.
Overall, while England's success has brought increased attention to women's football, it seems that domestic leagues are still struggling to match the level of exposure and engagement seen at major tournament levels.
Some clubs have reported increased success at drawing crowds, such as Arsenal, which now plays most of its home games at Goodison Park following the men's team moving to a new stadium. The club has seen significant increases in attendances for its WSL matches. However, overall attendance figures are still lower than they were after England won Euro 2022.
The success of the national team has had an impact on women's football, with major brands such as Barclays investing heavily in the league and increasing sponsorship deals. The league has also seen significant growth in social media following, with current England players having millions of followers on Instagram.
However, there are still concerns about providing adequate facilities for female players. Sportswear giant Nike announced it would provide free boots for WSL and WSL2 players, as well as gloves for keepers, to address the issue of injuries caused by using men's boots.
The introduction of professionalism in the second tier has also led to changes in the league structure. The top division now features 12 full-time teams, while a new promotion place has been added from the third tier, giving more opportunities for teams to progress up the pyramid.
At grassroots level, the game seems to be thriving. Sport England reported an increase of 165,000 girls playing football regularly between 2017 and 2023, with almost 100,000 women taking up the sport over the same period. The FA also saw a significant increase in daily searches for female football-playing opportunities on its website after the Euro 2022 final.
Overall, while England's success has brought increased attention to women's football, it seems that domestic leagues are still struggling to match the level of exposure and engagement seen at major tournament levels.