YouTube TV is poised to take a significant step towards its legacy-cable roots with the introduction of genre-specific content packages, known as YouTube TV Plans. Launched in 2017 at a modest $35 per month, the service has evolved into an all-in-one package, now priced at a steep $83 annually - a whopping 137% increase from its launch price nearly nine years ago.
The new plans will allow users to tailor their content selection to specific interests, such as sports or news. The company has already revealed some of the packages available, including sports and family/entertainment options, with the option to mix and match different channels. The YouTube TV Sports Plan promises access to major broadcast channels, as well as several prominent sports networks like all ESPN networks, FS1, and NBC Sports Network.
While pricing details remain unclear, it's likely that narrowing down content choices will lead to a decrease in monthly costs. This move seems similar in scope to offerings from competitors such as Fubo and DirecTV. The YouTube TV Plans are set to launch early next year, with the existing all-in-one model remaining available alongside them.
The emergence of these plans marks an interesting shift for YouTube TV, which is moving towards a more customized approach to its content offerings. This development has sparked questions about whether this new direction will help maintain user engagement and attract new subscribers.
The new plans will allow users to tailor their content selection to specific interests, such as sports or news. The company has already revealed some of the packages available, including sports and family/entertainment options, with the option to mix and match different channels. The YouTube TV Sports Plan promises access to major broadcast channels, as well as several prominent sports networks like all ESPN networks, FS1, and NBC Sports Network.
While pricing details remain unclear, it's likely that narrowing down content choices will lead to a decrease in monthly costs. This move seems similar in scope to offerings from competitors such as Fubo and DirecTV. The YouTube TV Plans are set to launch early next year, with the existing all-in-one model remaining available alongside them.
The emergence of these plans marks an interesting shift for YouTube TV, which is moving towards a more customized approach to its content offerings. This development has sparked questions about whether this new direction will help maintain user engagement and attract new subscribers.