Bad Bunny's Super Bowl show was not just about music; it was also a fashion statement that saw him wear two outfits by Spanish high street brand Zara. The decision to choose affordable luxury over designer labels may have been a deliberate choice to shift the narrative around power and cultural relevance.
As Andrew Groves, professor of fashion design at the University of Westminster, pointed out, Bad Bunny's outfit "still reads as authority, but the authority comes from Bad Bunny's cultural position, not from a luxury house's stamp of approval." By wearing Zara, which is known for its budget-friendly interpretations of high-end trends, Bad Bunny was able to challenge the traditional notion that luxury fashion is exclusive and inaccessible.
The suit worn during his performance was designed by Storm Pablo and Marvin Douglas Linares, both of whom are based in Puerto Rico. The fluid cut of the garment drew comparisons to Francisco Goya's anti-war masterpiece "The Third of May 1808," which depicts a Spanish civilian wearing a billowing white shirt. This reference added another layer of cultural significance to Bad Bunny's outfit, as it highlighted his connection to his Puerto Rican heritage.
Meanwhile, Lady Gaga wore a custom blue pleated ruffle dress with a brooch made by Luar, a New York-based label overseen by Dominican designer Raul Lopez. The design incorporated the colours of the Puerto Rican flag and was a nod to the country's national flower, the flor de maga.
The set design also included a pink casita, based on traditional candy-coloured homes found in Puerto Rico, with dancers wearing knitted outfits made by Puerto Rican designer Jomary Segarra's brand, Yo+. This added another layer of cultural relevance to Bad Bunny's performance, as it highlighted his connection to his homeland.
Overall, Bad Bunny's Super Bowl show was not just a fashion statement; it was also a powerful commentary on power and cultural relevance. By wearing Zara and incorporating elements of Puerto Rican culture into his outfit, he was able to challenge the traditional notions of luxury fashion and create a truly unique and memorable performance.
As Andrew Groves, professor of fashion design at the University of Westminster, pointed out, Bad Bunny's outfit "still reads as authority, but the authority comes from Bad Bunny's cultural position, not from a luxury house's stamp of approval." By wearing Zara, which is known for its budget-friendly interpretations of high-end trends, Bad Bunny was able to challenge the traditional notion that luxury fashion is exclusive and inaccessible.
The suit worn during his performance was designed by Storm Pablo and Marvin Douglas Linares, both of whom are based in Puerto Rico. The fluid cut of the garment drew comparisons to Francisco Goya's anti-war masterpiece "The Third of May 1808," which depicts a Spanish civilian wearing a billowing white shirt. This reference added another layer of cultural significance to Bad Bunny's outfit, as it highlighted his connection to his Puerto Rican heritage.
Meanwhile, Lady Gaga wore a custom blue pleated ruffle dress with a brooch made by Luar, a New York-based label overseen by Dominican designer Raul Lopez. The design incorporated the colours of the Puerto Rican flag and was a nod to the country's national flower, the flor de maga.
The set design also included a pink casita, based on traditional candy-coloured homes found in Puerto Rico, with dancers wearing knitted outfits made by Puerto Rican designer Jomary Segarra's brand, Yo+. This added another layer of cultural relevance to Bad Bunny's performance, as it highlighted his connection to his homeland.
Overall, Bad Bunny's Super Bowl show was not just a fashion statement; it was also a powerful commentary on power and cultural relevance. By wearing Zara and incorporating elements of Puerto Rican culture into his outfit, he was able to challenge the traditional notions of luxury fashion and create a truly unique and memorable performance.