A24's Viral Marketing Stunt with Timothée Chalamet Set to Dominate Holiday Box Office
The A24 film "Marty Supreme," directed by Josh Safdie and starring Timothée Chalamet, is set to become the studio's most viral marketing machine yet. Since releasing its first trailer in August, A24 has ramped up the campaign, leveraging Chalamet's massive box office draw and social media influence.
The centerpiece of the marketing push is Chalamet himself, who has become a cultural phenomenon for his roles in films like "Dune" and his personal life, including his appearance at NBA games and his celebrity lookalike contests. The actor's involvement in the film's promotional campaign has been widely covered on social media platforms such as TikTok, Instagram Reels, and X.
In October, Chalamet made a surprise appearance in Times Square to show fans the first 30 minutes of the film, accompanied by black-clad individuals wearing oversized orange ping-pong-ball masks. The event was followed by the release of "Marty Supreme" jackets, which quickly went viral online. Fans waited for hours at an A24 pop-up shop in New York's SoHo to purchase the $250 jackets, with Chalamet stopping by to greet fans and hand out merchandise.
A24 has skillfully tapped into hype culture by emulating Supreme's successful in-person drop model, creating a sense of urgency among fans. The marketing campaign is expected to pay off at the box office, with projections suggesting that "Marty Supreme" could become A24's highest-grossing title and potentially earn between $7 million and $12 million domestically over its opening weekend.
The success of Chalamet's personal brand has undoubtedly contributed to the film's viral marketing efforts. His role in the upcoming Best Picture winner at the 2023 Oscars, "Everything Everywhere All at Once," could propel him as a frontrunner for Best Actor next year, further boosting the momentum behind "Marty Supreme."
The A24 film "Marty Supreme," directed by Josh Safdie and starring Timothée Chalamet, is set to become the studio's most viral marketing machine yet. Since releasing its first trailer in August, A24 has ramped up the campaign, leveraging Chalamet's massive box office draw and social media influence.
The centerpiece of the marketing push is Chalamet himself, who has become a cultural phenomenon for his roles in films like "Dune" and his personal life, including his appearance at NBA games and his celebrity lookalike contests. The actor's involvement in the film's promotional campaign has been widely covered on social media platforms such as TikTok, Instagram Reels, and X.
In October, Chalamet made a surprise appearance in Times Square to show fans the first 30 minutes of the film, accompanied by black-clad individuals wearing oversized orange ping-pong-ball masks. The event was followed by the release of "Marty Supreme" jackets, which quickly went viral online. Fans waited for hours at an A24 pop-up shop in New York's SoHo to purchase the $250 jackets, with Chalamet stopping by to greet fans and hand out merchandise.
A24 has skillfully tapped into hype culture by emulating Supreme's successful in-person drop model, creating a sense of urgency among fans. The marketing campaign is expected to pay off at the box office, with projections suggesting that "Marty Supreme" could become A24's highest-grossing title and potentially earn between $7 million and $12 million domestically over its opening weekend.
The success of Chalamet's personal brand has undoubtedly contributed to the film's viral marketing efforts. His role in the upcoming Best Picture winner at the 2023 Oscars, "Everything Everywhere All at Once," could propel him as a frontrunner for Best Actor next year, further boosting the momentum behind "Marty Supreme."
They're basically using Timothée Chalamet's popularity as a ticket to sell merch and get people hyped for the movie. And it's working - those jackets are flying off the shelves! I'm not sure if I'd pay $250 for one, but hey, if fans want to shell out that cash, let 'em. The event in Times Square sounds like a real scene too... Timothée showing up and handing out merch? That's some extra special fan service. 
I just hope the movie lives up to all this hype when it comes out.
i mean who needs an actual movie trailer when you can just drop the main dude in times square with some sick masks on 
and suddenly everyone's talking about it? his personal brand is straight fire 
especially with that oscar nomination under his belt, he's basically untouchable right now 
anyone who says they're not buying tickets to "Marty Supreme" is just lying 
. The guy's got a massive following, and it's easy to see why – he's talented, relatable, and just a bit quirky 
. The fact that A24 tapped into hype culture with the Supreme-inspired drop model? Genius 
. It's all about creating buzz and getting fans hyped for something new... and boy, are they ever 
. But let's be real, $250 jackets? That's some next-level marketing 
. Fingers crossed, right? 
. The marketing campaign is just a bunch of weirdness to get people talking, but how long will that last? The fact that fans are willing to wait hours for a $250 jacket says more about their desperation than anything else. And don't even get me started on the "surprise" appearance in Times Square - it's just a fancy way of saying "we're trying too hard". I'm not convinced this movie is going to be any good, but hey, I guess we'll see how much cash they can rake in 
? But seriously, have you seen those ping-pong ball masks? What's next, ninja turtle costumes?! 
The marketing team at A24 is on point, they're making me wanna buy that $250 jacket just for the bragging rights 
? I'm basically sold on the movie just from watching his goofy videos. Time to grab some popcorn and get ready for a wild ride! 
.
and A24 is playing it cool by letting him run wild with the marketing 
. The whole "Marty Supreme" thing has got me feeling like I'm part of some secret club 
, you know? Fans lining up for hours just to cop those jackets is crazy 
. Bring it on!
. Chalamet's charm is undeniable, but let's be real, it's all just a marketing ploy at this point. They're relying on his fanbase to show up and buy those ridiculous jackets, which are probably just going to end up collecting dust on some shelf somewhere. And don't even get me started on the fact that he's being paid millions for this "viral" campaign... meanwhile, I'm over here like $250 for a jacket is just insane 
i'm not surprised "marty supreme" is gonna crush it at the box office 
chalamet's personal brand is HUGE right now and that Oscar win in 2023 didn't hurt his momentum either 
all i can say is, get ready for a wild ride with timothée and a24 
their pop-up shop in soho was wild lol people waiting in line for hours just to cop that $250 jacket 
. It'll be interesting to see if "Marty Supreme" can sustain that level of buzz at the box office over the holiday season 
.