Switzerland's Women's European Championship has left a lasting impact on Swiss football, but the question remains: what's next? The nation's women's team made history by reaching the quarter-finals for the first time, and despite not replicating the same success in the club scene, there is a noticeable increase in interest and attendance figures.
The Swiss Women's Super League has seen a 62% rise in attendances this season, with an average of 787 fans per match. While it doesn't compare to the dramatic spike England's Women's Super League experienced after Euro 2022, it's still an encouraging sign. Grasshopper, currently second in the league, has witnessed a significant increase in attendance, jumping from 300 to 450 per match.
At the other end of the spectrum, Thun has seen their average attendance more than double, rising from 156 to 326 per match. Basel, who sit sixth, have also experienced an increase in season ticket sales but saw little change in attendances for their home games.
To sustain this growth, Fabian SanginΓ©s, Basel's women's sporting director, emphasizes the need for a long-term plan. "When a country applies to host a Euros, they need to have a plan," he says. "The legacy programme here is about trying to ensure we increase certain standards in the youth and also get financial help for them."
While there has been an uptick in interest in the national team, with their first home game after Euro 2025 attracting a crowd of 10,025, SanginΓ©s stresses that progress must go beyond gimmicks. "Everyone had a huge hype about the Euros, but hype is for a certain amount of time and we don't want to be the hype; we want to be sustainable and long-term."
As the country looks to build on the momentum created by Euro 2025, it's clear that there is still work to be done. By improving the fan experience, attracting new sponsors, and investing in youth development, Switzerland can create a lasting legacy for women's football that extends far beyond the next tournament.
The Swiss Women's Super League has seen a 62% rise in attendances this season, with an average of 787 fans per match. While it doesn't compare to the dramatic spike England's Women's Super League experienced after Euro 2022, it's still an encouraging sign. Grasshopper, currently second in the league, has witnessed a significant increase in attendance, jumping from 300 to 450 per match.
At the other end of the spectrum, Thun has seen their average attendance more than double, rising from 156 to 326 per match. Basel, who sit sixth, have also experienced an increase in season ticket sales but saw little change in attendances for their home games.
To sustain this growth, Fabian SanginΓ©s, Basel's women's sporting director, emphasizes the need for a long-term plan. "When a country applies to host a Euros, they need to have a plan," he says. "The legacy programme here is about trying to ensure we increase certain standards in the youth and also get financial help for them."
While there has been an uptick in interest in the national team, with their first home game after Euro 2025 attracting a crowd of 10,025, SanginΓ©s stresses that progress must go beyond gimmicks. "Everyone had a huge hype about the Euros, but hype is for a certain amount of time and we don't want to be the hype; we want to be sustainable and long-term."
As the country looks to build on the momentum created by Euro 2025, it's clear that there is still work to be done. By improving the fan experience, attracting new sponsors, and investing in youth development, Switzerland can create a lasting legacy for women's football that extends far beyond the next tournament.