The web is undergoing a radical transformation, with AI-powered bots increasingly becoming the dominant force on the internet. According to new data from TollBit, a company that tracks web-scraping activity, these autonomous agents now account for a significant share of web traffic. In fact, Toshit Panigrahi, the CEO and co-founder of TollBit, predicts that by 2026, most websites will be inundated with bot traffic.
The rise of AI bots has sparked an arms race between website owners and these automated entities. Bots are becoming increasingly sophisticated, using tactics such as disguising their traffic to appear like human web browsing or sending requests designed to mimic human interactions. This is making it challenging for publishers and websites to maintain control over how bots access their content.
TollBit's report found that training-related bot traffic has been on the rise steadily since last July, while global activity from bots fetching web content for AI agents is also increasing. The company estimates that in the fourth quarter of 2025, one out of every 31 visits to its customers' websites was from an AI scraping bot - a significant increase from just six months earlier.
To combat this trend, many website owners are trying to block or limit AI bots from accessing their content. However, these efforts are often met with resistance from companies that offer web-scraping services, which argue that their activities are legitimate and necessary for various purposes, such as cybersecurity and investigative journalism.
The web-scraping wars have created new business opportunities, with more than 40 companies marketing bots that can collect web content for AI training or other purposes. The rise of AI-powered search engines and tools like OpenClaw is driving up demand for these services, which are becoming a full-fledged marketing channel.
As the battle between website owners and AI bots intensifies, it remains to be seen how this will shape the future of the internet and how businesses will adapt to this new reality. One thing is certain - the web as we know it is changing forever.
The rise of AI bots has sparked an arms race between website owners and these automated entities. Bots are becoming increasingly sophisticated, using tactics such as disguising their traffic to appear like human web browsing or sending requests designed to mimic human interactions. This is making it challenging for publishers and websites to maintain control over how bots access their content.
TollBit's report found that training-related bot traffic has been on the rise steadily since last July, while global activity from bots fetching web content for AI agents is also increasing. The company estimates that in the fourth quarter of 2025, one out of every 31 visits to its customers' websites was from an AI scraping bot - a significant increase from just six months earlier.
To combat this trend, many website owners are trying to block or limit AI bots from accessing their content. However, these efforts are often met with resistance from companies that offer web-scraping services, which argue that their activities are legitimate and necessary for various purposes, such as cybersecurity and investigative journalism.
The web-scraping wars have created new business opportunities, with more than 40 companies marketing bots that can collect web content for AI training or other purposes. The rise of AI-powered search engines and tools like OpenClaw is driving up demand for these services, which are becoming a full-fledged marketing channel.
As the battle between website owners and AI bots intensifies, it remains to be seen how this will shape the future of the internet and how businesses will adapt to this new reality. One thing is certain - the web as we know it is changing forever.