Apple has teamed up with artist Bailey Hikawa to create a limited-edition MagSafe iPhone grip that puts accessibility front and center. The $69.95 Hikawa Phone Grip & Stand is now available from the Apple Store, but its availability is being marketed as a limited edition.
The stand is designed to be adaptable, coming in three different finishes – Brat green, speckled stone, blue, and swirly blurple – with the latter two options exclusive to Hikawa's own store. Its soft-touch silicone material makes it comfortable to hold onto, whether you're using it as a grip or stand.
Hikawa's design was informed by direct input from individuals with disabilities affecting muscle strength, dexterity, and hand control, aiming to reduce the effort needed to keep an iPhone steady while also supporting varied ways of holding the device. While Hikawa acknowledges that not every adaptive need can be met with one device, her aim is to make technology more inclusive.
For Apple, this partnership marks a significant milestone in its 40-year commitment to accessibility. The latest collaboration comes on the heels of another recent accessory partnership with Issey Miyake, highlighting the company's focus on creating products that cater to diverse user needs.
Hikawa herself has expressed her excitement about seeing people benefit from her design, stating that it brings joy and makes a device feel more comfortable in one's hand. As she continues to expand her offerings, including phone cases, Hikawa aims to make technology accessible to everyone – and Apple is behind her every step of the way.
The Hikawa Phone Grip & Stand serves as a prime example of how design can be used to make technology more inclusive and user-friendly. By empowering individuals with disabilities to take control of their device experience, Apple's latest collaboration cements its position as a leader in accessibility innovation.
The stand is designed to be adaptable, coming in three different finishes – Brat green, speckled stone, blue, and swirly blurple – with the latter two options exclusive to Hikawa's own store. Its soft-touch silicone material makes it comfortable to hold onto, whether you're using it as a grip or stand.
Hikawa's design was informed by direct input from individuals with disabilities affecting muscle strength, dexterity, and hand control, aiming to reduce the effort needed to keep an iPhone steady while also supporting varied ways of holding the device. While Hikawa acknowledges that not every adaptive need can be met with one device, her aim is to make technology more inclusive.
For Apple, this partnership marks a significant milestone in its 40-year commitment to accessibility. The latest collaboration comes on the heels of another recent accessory partnership with Issey Miyake, highlighting the company's focus on creating products that cater to diverse user needs.
Hikawa herself has expressed her excitement about seeing people benefit from her design, stating that it brings joy and makes a device feel more comfortable in one's hand. As she continues to expand her offerings, including phone cases, Hikawa aims to make technology accessible to everyone – and Apple is behind her every step of the way.
The Hikawa Phone Grip & Stand serves as a prime example of how design can be used to make technology more inclusive and user-friendly. By empowering individuals with disabilities to take control of their device experience, Apple's latest collaboration cements its position as a leader in accessibility innovation.