Arsenal has taken top spot in Deloitte's Money League for women's football, with a significant increase in revenue to £21.5m. The Gunners have been successful on the pitch, winning the Champions League, and this success has paid off in terms of increased revenue.
The analysis by Deloitte reveals that Arsenal moved from second place last year to first place, overtaking Barcelona. Chelsea is second with £21.3m, while the top 15 clubs generated a record-breaking £132.8m - up 35.5% on the previous year.
English clubs dominate the list for the second consecutive year, with eight Women's Super League sides in the top 15. However, after a record-breaking 2023-24, five teams reported a season-on-season drop in attendance.
Arsenal's success can be attributed to their creativity and innovation in growing attendances. The club has carried out workshops with supporters on how to improve matchday experiences, discussing topics such as music playlists before kick-off, banners, and improvements to baby changing room facilities. Evidence of the workshops was seen in a new mural created for lifetime supporter Marie Petri.
The top three clubs alone account for 46% of the total revenue generated by the top 15 clubs. While this growth is welcome news for the sport, it also highlights the significant gap between the top-ranked clubs and the rest of the pack.
Bayern Munich's revenue doubled from £3m in 2024 to £6m in 2025 after winning the inaugural World Sevens Football tournament last May. The study notes that tournaments such as this are vital for further growing the women's game, with commercial revenues making up almost three-quarters of all growth figures.
Deloitte's knowledge and insight lead, Jennifer Haskel, stated that the increasing revenue in the women's game is due to creativity and innovation by clubs meeting the needs of their emerging fanbases.
The analysis by Deloitte reveals that Arsenal moved from second place last year to first place, overtaking Barcelona. Chelsea is second with £21.3m, while the top 15 clubs generated a record-breaking £132.8m - up 35.5% on the previous year.
English clubs dominate the list for the second consecutive year, with eight Women's Super League sides in the top 15. However, after a record-breaking 2023-24, five teams reported a season-on-season drop in attendance.
Arsenal's success can be attributed to their creativity and innovation in growing attendances. The club has carried out workshops with supporters on how to improve matchday experiences, discussing topics such as music playlists before kick-off, banners, and improvements to baby changing room facilities. Evidence of the workshops was seen in a new mural created for lifetime supporter Marie Petri.
The top three clubs alone account for 46% of the total revenue generated by the top 15 clubs. While this growth is welcome news for the sport, it also highlights the significant gap between the top-ranked clubs and the rest of the pack.
Bayern Munich's revenue doubled from £3m in 2024 to £6m in 2025 after winning the inaugural World Sevens Football tournament last May. The study notes that tournaments such as this are vital for further growing the women's game, with commercial revenues making up almost three-quarters of all growth figures.
Deloitte's knowledge and insight lead, Jennifer Haskel, stated that the increasing revenue in the women's game is due to creativity and innovation by clubs meeting the needs of their emerging fanbases.