Women's Football Earnings Skyrocket as Arsenal Leads the Pack
Revenue for some of the wealthiest clubs in women's football has surged by 35% over the past year, with top side Arsenal now generating more revenue than any other European club. The north London team raked in €25.6m (£22.2m), a staggering amount that narrowly outscores Chelsea, thanks largely to their lucrative matchday deals.
Chelsea took the second spot on Deloitte's list, driven by significant commercial revenue from partnerships worth €19.1m. However, it appears that the top clubs have developed a unique strategy that sets them apart from others in the league.
A key factor behind Arsenal's success is their recent move to play all home league fixtures at the Emirates Stadium, which has attracted an average attendance of over 35,000 fans – nearly twice as much as any other club. This move seems to be paying off, with matchday revenue skyrocketing by 15% on average.
Deloitte has now been profiling 15 of the world's top-revenue generating women's clubs for four years running, and it appears that Women's Super League (WSL) teams are dominating the list. The WSL's "big four" – Arsenal, Chelsea, Manchester City, and Manchester United – all generated more revenue than their rivals.
However, not all is rosy in women's football. Jennifer Haskel, knowledge and insight lead at Deloitte Sports Business Group, notes that while revenues are increasing significantly, the gap between top clubs and others remains substantial. "There is no one-size-fits-all blueprint for how to engage fans or deliver on a club's business objectives," she warned.
Commercial revenue continues to be women's teams' key source of income, accounting for nearly three-quarters of their earnings on average. As women's football continues to grow in popularity and financial power, it will be interesting to see if other clubs can follow in Arsenal's footsteps and replicate this success.
Revenue for some of the wealthiest clubs in women's football has surged by 35% over the past year, with top side Arsenal now generating more revenue than any other European club. The north London team raked in €25.6m (£22.2m), a staggering amount that narrowly outscores Chelsea, thanks largely to their lucrative matchday deals.
Chelsea took the second spot on Deloitte's list, driven by significant commercial revenue from partnerships worth €19.1m. However, it appears that the top clubs have developed a unique strategy that sets them apart from others in the league.
A key factor behind Arsenal's success is their recent move to play all home league fixtures at the Emirates Stadium, which has attracted an average attendance of over 35,000 fans – nearly twice as much as any other club. This move seems to be paying off, with matchday revenue skyrocketing by 15% on average.
Deloitte has now been profiling 15 of the world's top-revenue generating women's clubs for four years running, and it appears that Women's Super League (WSL) teams are dominating the list. The WSL's "big four" – Arsenal, Chelsea, Manchester City, and Manchester United – all generated more revenue than their rivals.
However, not all is rosy in women's football. Jennifer Haskel, knowledge and insight lead at Deloitte Sports Business Group, notes that while revenues are increasing significantly, the gap between top clubs and others remains substantial. "There is no one-size-fits-all blueprint for how to engage fans or deliver on a club's business objectives," she warned.
Commercial revenue continues to be women's teams' key source of income, accounting for nearly three-quarters of their earnings on average. As women's football continues to grow in popularity and financial power, it will be interesting to see if other clubs can follow in Arsenal's footsteps and replicate this success.
the fact that these top women's teams are making more money than some men's teams is still a bit weird tbh 
i mean, i get that the womens' league has been growing and all that, but €25m+ in revenue is crazy 
i'd love to see some stats on what exactly they're spending it on tho 
like, is it going into player wages or stadium upgrades? and how does this compare to other sports leagues overall? 
! I'm so hyped about the growth of women's football earnings! 
Arsenal is literally killing the game with their matchday deals 
and it's amazing to see them generating more revenue than any other European club 
! 35% increase in revenue over the past year? 
That's some serious momentum! 
And let's be real, who doesn't love a good stadium takeover 
... like Arsenal's recent move to play all home league fixtures at the Emirates Stadium! 
and I'm here for it! 
Can't wait to see if other teams can follow suit and close the gap between them and the rest of the WSL teams 
. The thing that concerns me tho is that if the top four teams dominate all, will others struggle to close the gap? 
And what about smaller clubs or those in lower divisions - can they still make ends meet while playing a part in growing this amazing sport? 
It's amazing to think about how far we've come, especially considering the growth of the sport isn't just about playing more games, but also about creating a sustainable business model 
! It's not just about winning matches, it's about putting on an exciting show for fans, and that 15% increase in matchday revenue is no small feat 
. Of course, there are still challenges ahead, like narrowing the gap between top clubs and others, but I'm confident that the WSL teams will continue to innovate and find ways to stay ahead of the curve 
.
️£22.2m is a ton of cash 
, who wouldn't want to watch a match with over 35k fans screaming their heads off? 
But Jen Haskel's right, there's still a huge gap between the top teams and the others, they need to step up their game if they wanna close that income gap 
it's like we're supposed to be happy for them, but at what cost? 
) will tell.