Wikipedia, the world's largest online encyclopedia, is navigating a quarter-life crisis as it confronts the rapid evolution of Artificial Intelligence (AI). At 25 years old, the platform is facing an existential threat to its traffic and revenue streams.
The rise of AI search engines and chatbots has led to a decline in human traffic to Wikipedia, with the site experiencing an 8% drop in recent months. The Wikimedia Foundation, which oversees Wikipedia, attributes this decline to the fact that AI tools often cite and link to Wikipedia articles, but fail to click through to the source.
However, while AI may be eroding Wikipedia's page views, it is also playing a crucial role in distributing the platform's vast archive of content. According to Marshall Miller, senior director of product at the Wikimedia Foundation, "Wikipedia's data is being scraped by nearly all large language models... Yes, there is a decline in traffic to our sites, but there may well be more people getting Wikipedia knowledge than ever because of how much it's being distributed through those platforms that are upstream of us."
To stay financially and editorially viable, Wikipedia must adapt to the changing online landscape. The platform has already begun to integrate AI-powered tools into its editing process, with features like Edit Check offering real-time feedback on proposed edits.
Despite these efforts, volunteer participation is declining, as fewer users engage with the platform in favor of more interactive formats. To address this issue, Wikimedia Enterprise, a commercial product that allows corporations to access and distribute Wikipedia content, has gained traction. Tech companies such as Microsoft and Google are partnering with the platform to promote its relevance.
As AI continues to shape the online information ecosystem, Wikipedia must find ways to stay relevant while preserving its mission of disseminating knowledge to anyone, anywhere. According to Lane Becker, senior director of earned revenue at the Wikimedia Foundation, "Our whole thing is knowledge dissemination to anyone that wants it, anywhere that they want it... If this is how people are going to learn thingsβand people are learning things and gaining value from the information that our community is able to bring forwardβwe absolutely want to find a way to be there and support it in ways that align with our values."
Ultimately, Wikipedia's future will depend on its ability to harness AI as an ally rather than an adversary. By embracing this technology, the platform can accelerate its mission while maintaining its core values.
The rise of AI search engines and chatbots has led to a decline in human traffic to Wikipedia, with the site experiencing an 8% drop in recent months. The Wikimedia Foundation, which oversees Wikipedia, attributes this decline to the fact that AI tools often cite and link to Wikipedia articles, but fail to click through to the source.
However, while AI may be eroding Wikipedia's page views, it is also playing a crucial role in distributing the platform's vast archive of content. According to Marshall Miller, senior director of product at the Wikimedia Foundation, "Wikipedia's data is being scraped by nearly all large language models... Yes, there is a decline in traffic to our sites, but there may well be more people getting Wikipedia knowledge than ever because of how much it's being distributed through those platforms that are upstream of us."
To stay financially and editorially viable, Wikipedia must adapt to the changing online landscape. The platform has already begun to integrate AI-powered tools into its editing process, with features like Edit Check offering real-time feedback on proposed edits.
Despite these efforts, volunteer participation is declining, as fewer users engage with the platform in favor of more interactive formats. To address this issue, Wikimedia Enterprise, a commercial product that allows corporations to access and distribute Wikipedia content, has gained traction. Tech companies such as Microsoft and Google are partnering with the platform to promote its relevance.
As AI continues to shape the online information ecosystem, Wikipedia must find ways to stay relevant while preserving its mission of disseminating knowledge to anyone, anywhere. According to Lane Becker, senior director of earned revenue at the Wikimedia Foundation, "Our whole thing is knowledge dissemination to anyone that wants it, anywhere that they want it... If this is how people are going to learn thingsβand people are learning things and gaining value from the information that our community is able to bring forwardβwe absolutely want to find a way to be there and support it in ways that align with our values."
Ultimately, Wikipedia's future will depend on its ability to harness AI as an ally rather than an adversary. By embracing this technology, the platform can accelerate its mission while maintaining its core values.