California Governor Gavin Newsom has officially designated February 8 as "Bad Bunny Day" across the state ahead of the Super Bowl LX halftime performance by Puerto Rican singer Bad Bunny. The announcement coincides with Bad Bunny's high-profile event, which will feature an all-Spanish-language show at Levi's Stadium.
Newsom declared the day in honor of Bad Bunny's upcoming performance, praising his soothing voice and "very nice looks." The governor also acknowledged his own affinity for Spanish language and culture, saying that he is "a tremendous lover of the Spanish" and a huge fan of Puerto Rico. He added that "we love Bad Bunny," comparing him to himself in a tongue-in-cheek remark.
The Super Bowl LX halftime show will be notable for its prominent showcase of Spanish-language music, marking one of the most significant appearances by an artist speaking Spanish at the event's history. Bad Bunny's performance comes after a successful year, which included winning Album of the Year at the 2026 Grammy Awards with his Spanish-language album.
In preparation for the event, Bad Bunny has spoken about his approach to the halftime show, stating that he wants to simply be there and enjoy the experience. The performance also arrives amid heightened attention on immigration and identity issues, as the singer has been vocal on these topics in recent public remarks.
The "Bad Bunny Day" declaration reflects the NFL's efforts to expand its reach and attract a more diverse audience. Apple Music continues its partnership with the NFL and Roc Nation to select halftime performers, highlighting the growing importance of global and multicultural content.
Super Bowl LX takes place on February 8 at 6:30 p.m. ET / 3:30 p.m. PT, airing on NBC, streaming on Peacock, and available in Spanish-language broadcasts on Telemundo and Universo.
Newsom declared the day in honor of Bad Bunny's upcoming performance, praising his soothing voice and "very nice looks." The governor also acknowledged his own affinity for Spanish language and culture, saying that he is "a tremendous lover of the Spanish" and a huge fan of Puerto Rico. He added that "we love Bad Bunny," comparing him to himself in a tongue-in-cheek remark.
The Super Bowl LX halftime show will be notable for its prominent showcase of Spanish-language music, marking one of the most significant appearances by an artist speaking Spanish at the event's history. Bad Bunny's performance comes after a successful year, which included winning Album of the Year at the 2026 Grammy Awards with his Spanish-language album.
In preparation for the event, Bad Bunny has spoken about his approach to the halftime show, stating that he wants to simply be there and enjoy the experience. The performance also arrives amid heightened attention on immigration and identity issues, as the singer has been vocal on these topics in recent public remarks.
The "Bad Bunny Day" declaration reflects the NFL's efforts to expand its reach and attract a more diverse audience. Apple Music continues its partnership with the NFL and Roc Nation to select halftime performers, highlighting the growing importance of global and multicultural content.
Super Bowl LX takes place on February 8 at 6:30 p.m. ET / 3:30 p.m. PT, airing on NBC, streaming on Peacock, and available in Spanish-language broadcasts on Telemundo and Universo.
. I mean, sure, Bad Bunny's got some serious talent and he's been making waves with his music, but does California really need its own "Bad Bunny Day" to celebrate it? It just feels like another example of the state trying to make a statement and be more woke than everyone else 
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? And what's with the governor's weird comparison to himself? Like, who does that? 
I'm still waiting for the platform to actually host a thoughtful debate on immigration and identity issues... meanwhile, we're stuck in this endless cycle of viral memes and surface-level discussions 
he's been killing the game lately! 
it's about time we get more representation in mainstream events. i'm curious though, what's with the "bad bunny day" thing tho? is that just a publicity stunt or something? 
? so cali governor is basically declaring a national holiday for bad bunny's upcoming show... 'bad bunny day' lol what's next? 'we love pineapple pizza day'? 
meanwhile, i'm still over here waiting for the nfl to recognize its own existence as an actual sport, not just an excuse for people to eat nachos and wear stupid jerseys 
Does anyone care about the actual game anymore?
. And it's not like he's just some local artist or anything - he's a global superstar with a massive following 
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. They're making a conscious effort to showcase Spanish-language music and culture, which is awesome in my opinion 
. It's not like they're just throwing some Latin beats into the mix, either - this is a full-on celebration of the language and heritage.
. I mean, who wouldn't love a governor who's stoked about Spanish culture? It's a small thing, but it says a lot about how far we've come in terms of representation and inclusivity 
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I mean, I love Bad Bunny's music, don't get me wrong, but is the whole state gonna shut down for him on the Super Bowl Sunday? 
". Can't wait to see what this "Bad Bunny Day" thing is all about tho 
i'm low-key obsessed with bad bunny's upcoming super bowl performance 
. can't wait for feb 8! 
. It's dope that Governor Newsom is showing some love to the Spanish language and Puerto Rican culture too 
. And can we talk about Bad Bunny's skills? The dude's got some serious vocals goin' on, not to mention those sick beats 
!