Celebrities like Ben Affleck and James Cameron are struggling to accept the reality of AI's impact on Hollywood. They're stuck in their grief - in this case, bargaining for a way out of a situation they can't escape.
Their concern over image generation, a technology that uses algorithms to create realistic images, is telling. However, even that issue doesn't seem to be getting the attention it deserves from Affleck. Tilly Norwood, a publicity stunt, has fooled him - but this just highlights the point: AI's capabilities are already being used to deceive and manipulate.
Cameron takes his job as the head of Stability AI somewhat more seriously. He claims that cutting production costs in half will save $300 million on his next film. This is mathematically impossible. The $300 million represents people, not just numbers - the fees and salaries of actual workers who are crucial to bringing movies to life.
It's laughable that both Affleck and Cameron think they'll be okay when AI takes over the industry. Meanwhile, it's the middle-class workers who will suffer. They're already struggling due to runaway production moving to cheaper locations, crippling Tinseltown. Netflix is building sound stages in New Jersey - the writing is on the wall.
The recent default on a $1.1 billion mortgage for Radford Studio Center in Los Angeles is just another example of this trend. A 55-acre lot once home to productions like Gilligan's Island and Seinfeld will be put up for sale after its owner defaulted on a loan restructuring. The fact that it was appraised at about $1.8 billion in 2021 only highlights the desperation in Hollywood real estate.
The industry is set to change, but those who think they can outrun the tide of progress are sadly delusional. It's time for them to accept reality - and for us all to prepare for a future where middle-class workers will be hit hard by the impact of AI on entertainment.
Their concern over image generation, a technology that uses algorithms to create realistic images, is telling. However, even that issue doesn't seem to be getting the attention it deserves from Affleck. Tilly Norwood, a publicity stunt, has fooled him - but this just highlights the point: AI's capabilities are already being used to deceive and manipulate.
Cameron takes his job as the head of Stability AI somewhat more seriously. He claims that cutting production costs in half will save $300 million on his next film. This is mathematically impossible. The $300 million represents people, not just numbers - the fees and salaries of actual workers who are crucial to bringing movies to life.
It's laughable that both Affleck and Cameron think they'll be okay when AI takes over the industry. Meanwhile, it's the middle-class workers who will suffer. They're already struggling due to runaway production moving to cheaper locations, crippling Tinseltown. Netflix is building sound stages in New Jersey - the writing is on the wall.
The recent default on a $1.1 billion mortgage for Radford Studio Center in Los Angeles is just another example of this trend. A 55-acre lot once home to productions like Gilligan's Island and Seinfeld will be put up for sale after its owner defaulted on a loan restructuring. The fact that it was appraised at about $1.8 billion in 2021 only highlights the desperation in Hollywood real estate.
The industry is set to change, but those who think they can outrun the tide of progress are sadly delusional. It's time for them to accept reality - and for us all to prepare for a future where middle-class workers will be hit hard by the impact of AI on entertainment.