The 2026 Super Bowl was a spectacular display of advertising prowess, with some brands truly standing out from the crowd. The best commercials were those that effectively communicated their message while also resonating emotionally with viewers.
Google took top honors for its heartwarming ad showcasing the capabilities of its Gemini artificial intelligence service. The ad skillfully demonstrated how the platform could be used to envision a new home, complete with fresh paint, a redecorated child's bedroom, and a cozy garden. This approachable and relatable message earned Google an "A" grade from Kellogg's review panel.
Bosch also wowed audiences with its creative ad featuring Guy Fieri as himself. By highlighting the transformative power of Bosch appliances, the brand effectively connected with viewers on multiple levels. As MediaTwo's CEO Seth Hargrave put it, "Love him or hate him, this hits. The audience and timing are right (as I reach for more food), and the two-in-one messaging for both product lines absolutely makes the most of the investment."
Anthropic's ad for its Claude chatbot stood out as a refreshing alternative to the numerous AI-related ads that dominated Super Bowl 60. By poking fun at the limitations of AI, Anthropic successfully differentiated itself from competitors.
Levi's celebrated its iconic status with a simple yet effective commercial showcasing jeans in all their glory. The ad cleverly referenced James Brown's "Get Up Offa That Thing," which became an instant earworm for viewers.
Michelob Ultra's ad, "The ULTRA Instructor," was another standout. Starring actor Kurt Russell as a mysterious ski instructor, the spot showcased the brand's commitment to empowering consumers and fostering a sense of community.
Other notable mentions include the NFL's inspirational ad, Pepsi's clever use of polar bears in its blind taste test commercial, and TurboTax's tongue-in-cheek ad featuring Academy Award winner Adrien Brody. These ads successfully connected with viewers on various levels, from humor to inspiration.
However, not all commercials fared as well. Coinbase earned a failing grade for its unclear ad that failed to communicate the value proposition of its service. Ai.com also struggled to resonate with viewers due to its confusing messaging and lack of clarity about its product offerings.
The full list of Super Bowl commercial ratings reveals a range of creative approaches, from heartwarming storytelling to clever marketing ploys. Whether an ad scored high or low, it undoubtedly played a significant role in shaping the overall viewing experience for millions of people around the world.
Google took top honors for its heartwarming ad showcasing the capabilities of its Gemini artificial intelligence service. The ad skillfully demonstrated how the platform could be used to envision a new home, complete with fresh paint, a redecorated child's bedroom, and a cozy garden. This approachable and relatable message earned Google an "A" grade from Kellogg's review panel.
Bosch also wowed audiences with its creative ad featuring Guy Fieri as himself. By highlighting the transformative power of Bosch appliances, the brand effectively connected with viewers on multiple levels. As MediaTwo's CEO Seth Hargrave put it, "Love him or hate him, this hits. The audience and timing are right (as I reach for more food), and the two-in-one messaging for both product lines absolutely makes the most of the investment."
Anthropic's ad for its Claude chatbot stood out as a refreshing alternative to the numerous AI-related ads that dominated Super Bowl 60. By poking fun at the limitations of AI, Anthropic successfully differentiated itself from competitors.
Levi's celebrated its iconic status with a simple yet effective commercial showcasing jeans in all their glory. The ad cleverly referenced James Brown's "Get Up Offa That Thing," which became an instant earworm for viewers.
Michelob Ultra's ad, "The ULTRA Instructor," was another standout. Starring actor Kurt Russell as a mysterious ski instructor, the spot showcased the brand's commitment to empowering consumers and fostering a sense of community.
Other notable mentions include the NFL's inspirational ad, Pepsi's clever use of polar bears in its blind taste test commercial, and TurboTax's tongue-in-cheek ad featuring Academy Award winner Adrien Brody. These ads successfully connected with viewers on various levels, from humor to inspiration.
However, not all commercials fared as well. Coinbase earned a failing grade for its unclear ad that failed to communicate the value proposition of its service. Ai.com also struggled to resonate with viewers due to its confusing messaging and lack of clarity about its product offerings.
The full list of Super Bowl commercial ratings reveals a range of creative approaches, from heartwarming storytelling to clever marketing ploys. Whether an ad scored high or low, it undoubtedly played a significant role in shaping the overall viewing experience for millions of people around the world.
. Google's Gemini AI ad was so heartwarming and relatable! Who wouldn't want to visualize a new home thanks to AI? 
But I'm also glad we saw some refreshing alternatives like Anthropic's Claude chatbot ad, poking fun at AI limitations 
. And let's be real, Levi's just owning that "Get Up Offa That Thing" vibe 
! The NFL's inspirational ad was super inspiring too 
. What about you guys? Did any ads stand out to you this year? 
! I love how Google's Gemini AI ad was so relatable, you know? It made me want to redecorate my own house 
But what really caught my attention was Anthropic's chatbot ad - so refreshing to see someone poking fun at AI limitations 
. And Levi's commercial was simplicity itself, but that James Brown reference? 
. It's one thing to see ads that just promise tech advancements, but to actually visualize a new home with AI-assisted design is really relatable and feels less like an ad. Bosch's Guy Fieri commercial is also hilarious 
- who wouldn't want to watch Guy Fieri cook in the kitchen all day? The ad was smart because it highlighted the benefits of their appliances without being too preachy or sales-y.
The only ads that didn't quite work for me were Coinbase's confusing ad and Ai.com's lack of clarity - it's hard to invest in a product if you're not even sure what it does 
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. It's amazing how much these ads can shape our perceptions and make us feel something 
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! And Bosch's ad with Guy Fieri was just hilarious 
. And I have to say, Coinbase's ad was a bit of a bummer 
. I mean, who wants to watch an ad that doesn't even explain what the product does? Not me! 
. Can't wait to see what next year brings 
!
And can we talk about Levi's and James Brown for a sec? "Get Up Offa That Thing" became an earworm, I'm pretty sure it'll be stuck in my head for weeks 
But what really got me thinking is how some ads just fall flat like Coinbase's 
Poorly executed message can make all the difference between a winning commercial and a total flop 
. It's like they're trying to buy our emotions and loyalty without us even realizing it 
. I mean, think about it, Google's ad was all warm and fuzzy, but is that really just a ploy to get us to invest in their AI platform? 
and Bosch's ad featuring Guy Fieri was pure genius 
Coinbase's ad was super confusing 
anyway, it's always cool to see so many brands trying new things 
The ads for Levi's and Michelob Ultra also stood out to me - simple yet effective is always the way to go 
. But Coinbase's ad just didn't make sense to anyone, it was like they were trying too hard to be edgy 
. AI.com's ad was confusing as hell, I mean what are they even selling again? 
So I was watching Super Bowl 60 and I'm thinking Google's Gemini AI ad was EVERYTHING 
... meanwhile, Coinbase's ad scored a whopping 0% 
. Can't say I blame them, their ad was super confusing 
.
... meanwhile, Coinbase's ad scored a dismal 0/10 
it showed this adorable family planning to redecorate their home and i just lost it lol i loved how they highlighted the practical applications of the service too, like how it can help with household chores 
my fave tho is still bosch's guy fieri commercial 
it was so funny and i loved how they incorporated his foodie personality into it 
, who tries to convey complex financial info in 30 seconds?