Activision has acknowledged that Call of Duty: Black Ops 7 heavily relies on AI-generated art assets, with over 680 collectible backgrounds featuring an animation style reminiscent of ChatGPT. This revelation comes as the game's development team confirmed the use of "generative AI tools" in a Steam page disclosure.
The campaign and endgame Calling Cards, which offer in-game rewards, are predominantly criticized for their rough-around-the-edges, Studio Ghibli-inspired aesthetic, sparking suspicion about the level of polish invested. While some may see this as an attempt to reduce development costs, it's also possible that these assets were hastily created in a bid to meet an ambitious release schedule.
The game's use of AI-generated art raises questions about the role of human creativity and oversight in AAA titles. It remains unclear whether these assets were edited or refined by humans or left untouched by developers. Activision's response has downplayed concerns, stating that AI was just one of several digital tools used to "empower and support their teams" during development.
The inclusion of AI-generated art in Black Ops 7 might be seen as a cost-cutting measure, but it could also indicate a prioritization of speed over quality. The game's campaign has sparked controversy due to its reliance on online multiplayer modes, requiring an internet connection to run even with bots present. While this might not be a major issue for some players, it could be a significant drawback for those who prefer solo experiences or experience lag.
The campaign and endgame Calling Cards, which offer in-game rewards, are predominantly criticized for their rough-around-the-edges, Studio Ghibli-inspired aesthetic, sparking suspicion about the level of polish invested. While some may see this as an attempt to reduce development costs, it's also possible that these assets were hastily created in a bid to meet an ambitious release schedule.
The game's use of AI-generated art raises questions about the role of human creativity and oversight in AAA titles. It remains unclear whether these assets were edited or refined by humans or left untouched by developers. Activision's response has downplayed concerns, stating that AI was just one of several digital tools used to "empower and support their teams" during development.
The inclusion of AI-generated art in Black Ops 7 might be seen as a cost-cutting measure, but it could also indicate a prioritization of speed over quality. The game's campaign has sparked controversy due to its reliance on online multiplayer modes, requiring an internet connection to run even with bots present. While this might not be a major issue for some players, it could be a significant drawback for those who prefer solo experiences or experience lag.