UK Children's TV Experts Sound Alarm Over Sedentary Algorithm-Driven Content
The UK's children laureate, Frank Cottrell-Boyce, has warned that an alarming amount of children's programming on YouTube is not engaging young minds but rather "sedating" them. He described the show as being devoid of stimulation and nourishment, failing to offer the same sense of entertainment that previous generations enjoyed.
Research suggests that repetition and slowness are good for young children, helping build familiarity and making life navigable. However, these qualities have been largely lost in today's algorithm-driven YouTube content, which instead bombards children with an endless stream of information.
The fragmented media landscape has resulted in a loss of shared culture, leaving children with a sense of individual anxiety and disconnection from their peers. The lack of national unity and identity that once came with watching the same shows is now absent, replaced by a world of "anxiety factories".
Children's TV experts, including Greg Childs OBE, director of the Children's Media Foundation, agree that the industry is "broken" and UK production companies are struggling to survive. The dominant platform, YouTube, has captured the attention of young audiences but fails to replace the curated system of content that once existed.
YouTube's algorithm-driven recommendation system has also been criticized for perpetuating a "creator economy" that favors advertising over new content. This has resulted in creators receiving significantly less revenue than other types of content producers, despite the platform earning ยฃ700m from children's advertising last year.
Childs urged the government to intervene and force YouTube to act in the public interest, with a proposed "form of regulation and ratings system" that would enable parents to curate what their children watch. He also suggested using AI to rate content and prioritize "public service content", "BBC content", or "content of value".
The industry is now calling on the government to commit to funding children's TV through a renewal of the young audiences fund, with Childs proposing that this could be funded in part by a streamers' levy. The key message from experts is that collaboration with platforms rather than confrontation is needed to create better content for children.
The UK's children laureate, Frank Cottrell-Boyce, has warned that an alarming amount of children's programming on YouTube is not engaging young minds but rather "sedating" them. He described the show as being devoid of stimulation and nourishment, failing to offer the same sense of entertainment that previous generations enjoyed.
Research suggests that repetition and slowness are good for young children, helping build familiarity and making life navigable. However, these qualities have been largely lost in today's algorithm-driven YouTube content, which instead bombards children with an endless stream of information.
The fragmented media landscape has resulted in a loss of shared culture, leaving children with a sense of individual anxiety and disconnection from their peers. The lack of national unity and identity that once came with watching the same shows is now absent, replaced by a world of "anxiety factories".
Children's TV experts, including Greg Childs OBE, director of the Children's Media Foundation, agree that the industry is "broken" and UK production companies are struggling to survive. The dominant platform, YouTube, has captured the attention of young audiences but fails to replace the curated system of content that once existed.
YouTube's algorithm-driven recommendation system has also been criticized for perpetuating a "creator economy" that favors advertising over new content. This has resulted in creators receiving significantly less revenue than other types of content producers, despite the platform earning ยฃ700m from children's advertising last year.
Childs urged the government to intervene and force YouTube to act in the public interest, with a proposed "form of regulation and ratings system" that would enable parents to curate what their children watch. He also suggested using AI to rate content and prioritize "public service content", "BBC content", or "content of value".
The industry is now calling on the government to commit to funding children's TV through a renewal of the young audiences fund, with Childs proposing that this could be funded in part by a streamers' levy. The key message from experts is that collaboration with platforms rather than confrontation is needed to create better content for children.